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Military Saves Campaign

Join the Military Saves Campaign from February 27th to March 4th and inspire military families to save, reduce debt, and build wealth. Learn how to participate and encourage financial readiness.

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Military Saves Campaign

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  1. Military Saves Campaign Military Saves Week February 27th – March 4th , 2017 AMBA Webinar James Lander, Military Saves Director 19 January 2017

  2. Agenda • What is Military Saves? • What is Military Saves Week (MSW)? • MSW2017 Chairman’s Memo and Endorsements • MSW2017 Goals • Military Bank Participation • Encourage the Pledge • How to Participate: Promote, Inform & Act • Questions & Contacts

  3. What is Military Saves? • Military Saves is part of the Department of Defense’s Financial Readiness Campaign and has been a partner with DoD since 2003. • Military Saves is a research-based campaign using the principles of behavioral economics and social marketing to change behavior. • Military Saves seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. • Military Saves is a part of America Saves, the larger nation-wide campaign for all Americans. • Military Saves encourages all servicemembers, their families, and civilian employees to take the Military Saves pledge. • Military Saves promotes access to a range of financial readiness resources that can help them with their debt reduction and savings goals.

  4. What is Military Saves Week? • Military Saves Week 2017 is February 27th – March 4th . • This is an annual opportunity for installations and organizations to promote good saving behavior and a chance for servicemembers and their families to assess their own saving status. • Military installations worldwide are planning events to encourage servicemembers and their families to take the Military Saves pledge at www.militarysaves.org. • Theme for Military Saves Week:Set a Goal. Make a Plan. Save Automatically.

  5. #MSW2017 Endorsements Each year a Memo from the Office of the Secretary of Defense is issued supporting Military Saves Week . The 2017 Military Saves Campaign is endorsed by senior enlisted military leadership.

  6. #MSW2017 Goals • 50,000 Military Savers take the pledge • Army 20,000 Pledges • Navy 10,000 Pledges • Marines 5,000 Pledges • Air Force 15,000 Pledges • Coast Guard, National Guard, and Reserves 1,000 Pledges • Campaign Coordinators at every U.S. military installation CONUS and OCONUS • Unit Representatives; Combined Federal Campaign (CFC) Model

  7. Designation of Excellence – Military Banks • Military Saves Week 2016 (last year) • 15 Banks recognized through National and Individually local press release, increased visibility on AmericaSaves.org, MilitarySaves.org, AmericaSavesWeek.org, and Savings Excellence seal for your website. • Military Banks actively participating should be able to supply the requested data/information for all 18 fields on the application form. • Click here to view the PDF application. • The online application will open on March 6, 2017 and will close on April 3, 2017.

  8. Military Bank Participation

  9. Military Bank Participation

  10. Bottom Line • Your Military Bank will benefit from participating in Military Saves Week 2017, February 27th – March 4th • Savings through direct deposit and embedded pledge form on your website will increase customer accounts • Participating in Military Saves Week supports the marketing of your products, accounts, and services • Register TODAY as a participating organization at MilitarySaves.org

  11. How to Participate: Act #MSW2017 Act: • Sign up your installation to participate in #MSW2017. • Encourage servicemembers, their families and DoD civilians to take the Military Saves Pledge • Embed pledge form on your institution website • Collaborate with installation leadership, BLOs , PFMs, and organizations to increase participation

  12. How to Participate: Communicate #MSW2017 Communicate: • Tell servicemembers, their families and DoD employees about Military Saves Week. Encourage them to take the pledge. • Use MSW Digital Resource Kit and other marketing materials from website to tweet and Facebook about #MSW2017. • Communicate your participation in MSW to individuals and partners

  13. How to Participate: Promote #MSW2017 Event Promotion: • Host promotional events, financial seminars, workshops • Reach out to the local media through press releases. Tell them about your events/activities! Please also tell Military Saves. • Use Military Saves materials to encourage the message of savings at these events

  14. Military Saves Updates • New MilitarySaves.org website • Six-Week News from Military Saves Resource Packets • December 2016 - January 2017 Tax-Time Savings • January 2017 – March 2017 Military Saves Week 2017 • DoD Communication Strategy for MSW2017 • Signed Chairman’s Memo • Increase uniform leadership support and involvement in the year-long campaign

  15. Military Saves Updates • How can we get more military banks involved? • What is working? • Not working? • What could be differently?

  16. Bottom Line • Your Military Bank will benefit from participating in Military Saves Week 2017, February 27th – March 4th • Savings through direct deposit and embedded pledge form on your website will increase customer accounts • Participating in Military Saves Week to supports the marketing of your products, accounts, and services • Register TODAY as a participating organization at MilitarySaves.org

  17. Contact James Lander Military Saves Director, CFA Jlander@consumerfed.org (202) 939-1013 www.MilitarySaves.org

  18. 2013 Military Saves Week Preliminary Report Week Military Saves Week 2017

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