1 / 25

The Military Saves Campaign

2. Social Marketing Campaign. Military Saves is a DoD-wide financial readiness campaign to persuade military service and family members, to reduce debt and save money Military Saves encourages:Developing a personal financial planEstablishing good creditSaving a portion of each paycheckEnrolling in SGLI, TSP, and (when eligible) SDP.

paul2
Download Presentation

The Military Saves Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. The Military Saves Campaign OPLAN 2010

    2. 2

    3. 3 Desired Outcomes: Increased household savings for short- and long-term needs Decreased consumer debt Command climate and overall culture that supports prudent financial behavior over consumption Demand for financial literacy education and counseling Supply of financial products that encourage saving, especially regular (automatic) deposits, systematic increase in amount of deposits, and advance planning for purchasing and investing

    4. 4 Annual Saver Drive Annual during “Military Saves Week” Last Sunday/Feb to first Sunday/Mar In conjunction with America Saves Week 22 Feb – 1 Mar 2009 Goal: motivate people to act! Enroll as Saver and save money!!

    5. 5 Ongoing Saving/Debt Reduction Campaign Enrollment open 24/7 year-round Participating organizations welcome and encouraged to organize local promotions to stimulate increased/new/automatic saving and debt reduction throughout year Changing to an ongoing campaign with 4 Quarterly themes: Save & Invest, Military Youth, Debt Reduction, Retirement

    6. 6 Military Saves Campaign Materials Growing infrastructure to support campaigning communities www.MilitarySaves.org Customizable Graphics Checklists PSAs

    7. 7 Campaign Coordinators Military Saves Acting Director – Charles Lowery 202-567-1000 charles@militarysaves.org Military Saves Assistant Director – Julie Kyrazis julie@militarysaves.org

    8. 8 Military Saves is part of the DoD Financial Readiness Campaign OSD – Brenda McDaniel brenda.mcdaniel@osd.mil Army – Michael Wood michael.a.wood@us.army.mil Navy – Arnold Norem arnold.norem@navy.mil Air Force – Leslie Joseph leslie.joseph@pentagon.af.mil & Lt Col Karen Terry karenm.terry@pentagon.af.mil Marine Corps – Cynthia Castle cynthia.castle@usmc.mil

    9. 9 Saver Drive An organized effort to enroll as many people as possible in Military Saves A commitment to exercise good financial habits and encourage other Americans to do the same Savers who enroll online receive electronic newsletters and e-Wealth Coach advice

    10. 10

    11. 11 Desired Outcomes 10% or more of military personnel, civil servants, and defense contractor employees worldwide enrolled as Military Savers Receive electronic newsletters for financial readiness and savings tips Encourage them to get involved in encouraging others to: Start Small. Think Big.

    12. 12 Desired Outcomes Project Officers at ever U.S. military installation CONUS and OCONUS One POC in every shop Suggested ratio for POCs to personnel is 1: 50 to facilitate one–on-one contact Ratio of 1:500 is better than no POC at all

    13. 13 Method Modeled on the Combined Federal Campaign drive Recruiting method is one-on-one personal contact of all personnel (military and civilian) Supported by visible leadership, emails, website, public affairs, partnerships, posters, special events, fun challenges, and outreach to family members, contractors, and the general community

    14. 14 Recommended Schedule: October Commander: Appoint installation Projo Communicate command directive for campaign Request POCs designated in all subordinate units, tenants and affiliated organizations Authorize Projo to task functional areas to invite community participation (PA, Finance, MWR, SEA, AAFES, DECA, spouse clubs, on base financial institutions, CAP, etc.)

    15. 15 Recommended Schedule: November Commander, Projo, POC take the Saver Pledge at www.militarysaves.org Projo train POCs Projo ensure no firewalls block access to www.americasaves.org and militarysaves.org Projo schedule major events (Saver Drive kick-off, volunteer appreciation event, etc.) to permit Commander’s participation Projo meet with PA and other key partners to establish marketing plan and other support

    16. 16 Recommended Schedule: December POCs get unit manning document to identify the people you’re responsible for recruiting POCs plan your program to start in January and go through the week following America Saves week POCs get creative about inviting family members, deployed members, and anyone else you don’t see regularly at work

    17. 17 Recommended Schedule: January POCs hang flyers, posters, and banners (start with a few, increase every week through kick-off) Projo, POCs meet with any volunteers you’ve recruited to help maintain their excitement/involvement and give them specific tasks Projo, POCs confirm with your leadership that they will be attending installation-wide special events and unit/shop activities PA start running teaser stories

    18. 18 Recommended Schedule: February POCs Recruit Savers Public Affairs run feature stories about campaign activities and Saver success stories Projo install/display/update Saver enrollment display (similar to CFC thermometer – what is the goal, and how close is the installation to reaching it) Attend kick-off and other events

    19. 19 Recommended Schedule: March Projo prepare after action reports as required by branch of service; submit success stories, suggestions, and best practices at www.militarysaves.org Commander, Projo, POCs recognize workers – volunteer appreciation event, certificates of appreciation, letters to supervisors, passes/time off work, etc.

    20. 20 Promotional Campaign Year-round promotional campaign Commands encouraged to keep “Build Wealth, Not Debt” message in front of the community at all times Engage public affairs to promote the campaign Encourage defense credit union and military bank to do the same

    21. 21 Promotional Methods Regular feature stories, ads, and other articles in military/civilian newspapers “Hold music” messages Reader board messages Billboards, posters, flyers, banners Briefings and motivational speeches at commanders’ calls, organizational events, clubs, and special events Take the Saver Pledge at all personal finance and life skills classes and briefings Profile successful Savers and fun Military Saves events and activities in unit newsletters and other promotional avenues

    22. 22 Partnerships Military banks and defense credit unions Cooperative extension, Boys and Girls Clubs, 4H, your local chamber of commerce, Military Affairs Committees All military and private organizations MWR, AAFES/NEX, DECA Partnerships between for-profit companies and military organizations subject to restrictions

    23. 23 Participation All four Services and the U.S. Coast Guard participated in the campaign in 2007 and 2008 Enrolled more than 25,000 individuals and stimulated more than 100,000 positive financial actions such as putting money in savings or investment accounts More than 80 credit unions and military banks participated in a wide variety of activities to promote personal financial readiness

    24. 24 The campaign guidelines and resources are provided by DoD’s nonprofit partner, Consumer Federation of America

    25. 25 Military Saves was made possible in part through the generous support of the FINRA Investor Education Foundation. Please visit Military Saves is also supported by Chase Bank, Wells Fargo Bank, and Dave Ramsey’s Financial Peace University Military Edition.

More Related