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The Military Saves Campaign

The Military Saves Campaign. Social Marketing Campaign. Military Saves is a DoD-wide financial readiness campaign to persuade military service and family members, to reduce debt and save money

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The Military Saves Campaign

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  1. The Military Saves Campaign

  2. Social Marketing Campaign • Military Saves is a DoD-wide financial readiness campaign to persuade military service and family members, to reduce debt and save money • Result: Ensuring personal financial readiness and positively impacting the nation's personal/household savings rates

  3. Social Marketing Campaign • Military Saves encourages: • Developing a personal financial plan • Establishing good credit • Saving a portion of each paycheck • Enrolling in SGLI, TSP, and (when eligible) SDP

  4. Annual Saver Drive • “Military Saves Week” • Last Week of February each year • In conjunction with America Saves Week • Model based on Combined Federal Campaign fund drive • Project officers in every unit • 100% contact • Make a donation to yourself! • Goal: motivate people to act! • Enroll as Saver and save money!!

  5. Ongoing Saving/Debt Reduction Campaign • Enrollment open 24/7 year-round • Participating organizations welcome and encouraged to organize local promotions to stimulate increased/new/automatic saving and debt reduction throughout year • Changing to an ongoing campaign with 4 Quarterly themes: Save & Invest, Military Youth, Debt Reduction, Retirement

  6. Military Saves Campaign Materials • Growing infrastructure to support campaigning communities • www.MilitarySaves.org • Customizable Graphics • Checklists • PSAs

  7. The Saver Pledge • A commitment to exercise good financial habits and encourage other Americans to do the same • Savers who enroll online receive electronic newsletters

  8. Banks and Credit Unions • Military Saves also invites defense credit unions and military banks to aggressively promote automatic deposits to savings accounts • Asks military and private organizations to promote saving and debt reduction to members, employees, and customers

  9. Participation • All four Services and the U.S. Coast Guard participated in the campaign • Enrolled more than 55,000 individuals since the beginning and 19,000 so far this year! • In 2011 financial institutions in 156 locations worldwide participated in the campaign

  10. Campaign Coordinators Military Saves Coordinator– Andia Dinesenandia@militarysaves.org Orinfo@militarysaves.org

  11. Military Saves is part of the DoD Financial Readiness Campaign OSD – Brenda McDaniel brenda.mcdaniel@osd.mil Army – Gale Johnson panesha.g.johnson@us.army.mil Navy –Fred Davis fred.w.davis@navy.mil Air Force - Karen Terry karenm.terry@pentagon.af.mil Marine Corps – Kelley Faulk kelley.faulk@usmc.mil Coast Guard – Lisa Teems lisa.a.teems@uscg.mil National Guard – Frank Yoakum frank.yoakum@ng.army.mil

  12. The campaign guidelines and resources are provided by DoD’s nonprofit partner, Consumer Federation of America

  13. Military Saves was made possible in part through the generous support of the FINRA Investor Education Foundation. Please visit • Military Saves is also supported by Chase Bank, Wells Fargo Bank, and Dave Ramsey’s Financial Peace University Military Edition.

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