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Office Communication and Branding

Office Communication and Branding. What We’ll Cover. Email Etiquette Answering the phone Websites Publications Stationary and clothing. Email Etiquette: Subject line. Always use them Say something informative Don’t sound like spam Reflect the entire content Shorter is better

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Office Communication and Branding

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  1. Office Communication and Branding

  2. What We’ll Cover • Email Etiquette • Answering the phone • Websites • Publications • Stationary and clothing

  3. Email Etiquette: Subject line • Always use them • Say something informative • Don’t sound like spam • Reflect the entire content • Shorter is better • Update subject line when conversation changes

  4. Email Etiquette:Using To, Cc, and Bcc • Put names in To field in proper order • To is not Cc • Do not share private addresses • Be aware of escalation with Cc • Tell recipients to reply or reply to all • Use Bcc with caution

  5. Email Etiquette:Opening and Closing • Do not address people by their full names • Be aware of generation preference • Use titles where appropriate • Move to first person when appropriate • Know when to eliminate the opening • Signature block

  6. Email Etiquette: Appearance • Fonts should not overwhelm the message • Standard 12 point font • Black font • Do not use backgrounds, emoticons, or electronic signature quotes

  7. Email Etiquette: Misc. • Proofreading • Don’t send emails angry

  8. Answering the Phone • Oklahoma Cooperative Extension should be predominant • Examples • “Good morning. Oklahoma Cooperative Extension, Tulsa County.” • Oklahoma Cooperative Extension Service, Grant County. This is Suzie.”

  9. Websites • Brand your site • Keep it updated • Keep it simple and easy to use

  10. Publications • Brand your newsletters, flyers, and brochures • Be consistent • Meet the needs of your audience • Provide contact information • Include equal opportunity statement and cost disclosure, if private funds were used

  11. Stationery and Clothing • Letterhead • Envelops • Business cards • Wear your OCES nametag and lapel pin • Wear OCES logo apparel when appropriate

  12. This module was put together by Krista Anderson - March 2013 Contact her for more assistance at akrista@okstate.edu or 405-744-7760 Sources: Texas Extension Service, Kim McCrackin, Oklahoma State University

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