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Internet Search Queries, and what they tell us

Internet Search Queries, and what they tell us. Recent Contributions of the Internet. Wikipedia Free, web-based, collaborative, multilingual encyclopedia Over 18 million articles today More accurate than Encyclopedia Britianica 1 Donations to Haiti disaster 2 Reddit.com : $185,411

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Internet Search Queries, and what they tell us

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  1. Internet Search Queries, and what they tell us

  2. Recent Contributions of the Internet • Wikipedia • Free, web-based, collaborative, multilingual encyclopedia • Over 18 million articles today • More accuratethanEncyclopedia Britianica1 • Donations to Haiti disaster2 • Reddit.com: $185,411 • Visa: $200,000 • Wells Fargo: $100,000 • Sprint: $100,000 • Wikileaks.org • Middle East Revolutions Today

  3. Google beta, an early history • Founded by two Stanford University PhD candidates in 1996 • Larry Page, and Sergey Brin • Company first server based in friends garage, Susan Wojcicki, a fellow PhD student. • Hired as first employee • Mission Statement from the onset: • “To organize the world‘s information and make it universally accessible and useful.”

  4. Goo·gle; verb: • Google officially becomes a verb in 2006 • Oxford English dictionary on June 15th • 11th edition of the Merriam-Webster dictionary in July • Google; verb: • Using the Google search engine to obtain information on the Web. • ie “Did you ‘google’ it?” • Today Google is the primary search engine worldwide3 • Google – 78% - market share • Microsoft Bing – 9% • Yahoo Search – 9% • Other, Ask, AOL Search, ect – 4% • Google logs over 2 billion searches a day • 2020, internet users reach 5 billion

  5. Search QueryUS Holidays, 2004-Present, US

  6. Search QueryHow to Treat/Cure/Prevent, 2004-Present, USHealth Category

  7. “flu”2004, US

  8. “flu”2004-Present, US 2009 Swine Flu epidemic

  9. “sexually transmitted disease”2004-present, US

  10. STD Trends by State2004-present, US According to CDC, states with highest reported rates in 2009, in order: • Chlamydia:5 • Missisippi • Alaska • Louisiana • Delaware • Alabama • Gonorrhea:5 • Missisippi • Lousiana • Alabama • Georgia • North Carolina • Syphilis:5 • Louisiana • Georgia • Arkansas • Alabama • Mississippi

  11. ‘How to lose weight’2004-Present, US

  12. Obesity Google Data “How to lose weight”, 2004-Present: CDC Data from 20093: 3Figure from http://www.cdc.gov/obesity/data/trends.html

  13. “Counting Calories”2004-Present, US

  14. Findings • Preliminary data suggests certain search queries correlate with the characteristics of those doing the searching. • Possible Applications: • Data gathering application in research field • Monitor certain queries for certain outbreaks in the US, or globally • Global Google Health?

  15. Sources • 0 http://www.google.com/trends • 1http://www.nature.com/nature/journal/v438/n7070/full/438900a.html • 2 http://www.huffingtonpost.com/2010/01/15/haiti-relief-corporate-do_n_424710.html • 3http://www.seoconsultants.com/search-engines/ • 4http://www.cdc.gov/std/stats09/default.htm • 5http://www.cdc.gov/obesity/data/trends.html

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