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Fashion Business Research

Fashion Business Research. Case Study: Shirt Business. Shirt /Blouse Details. Point (Definition ＆ Description). 普通义 From the point of the element of productivity, worker already got lost from blue collar and white- collar … 从生产力的要素来看，劳动者已从蓝领和白领转向了

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Fashion Business Research

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  1. Fashion Business Research Case Study: Shirt Business

  2. Shirt /Blouse Details

  3. Point (Definition ＆ Description) • 普通义 • From the point of the element of productivity, worker already got lost from blue collar and white-collar… • 从生产力的要素来看，劳动者已从蓝领和白领转向了 • Glisten breastpin, no matter you fasten it on collar or hair, can have the effect that make the finishing point. • 闪闪发光的胸针，无论你把它别在衣领或头发上，都会有画龙点睛的效果。 • 服装义 • Regular Point Collar Shirt • 普通尖领衬衫 • Collar point is not uniform/balanced. • 领尖不对称/不一致。

  4. collar band (Definition ＆ Description) • Cut out formfittingly, the collar band of the balance, elegant incarnadine, allow the style that OL fondles admiringly. • 合身的裁剪、平衡的领口，优雅的肉色，让OL爱不释手的款式。 • Show half sweet shoulder in collar band at will when you, it is no matter in the opposite sex or same sex eye, metropolis sex appeal rises; • 当你随意在领口露出半个香肩，不论在异性或同性眼中，都会性感起来； • Shallow brown shirt is tie-in with sky-blue recreational business suit, the filar towel that flies upwards between collar band reveals romance attractive idiosyncratic. • 浅棕色衬衫搭配以天蓝色的休闲西装，领口间飞扬的丝巾彰显浪漫迷人的特质

  5. collar (Definition ＆ Description) • Normally, what is the salary of the white collar ? • 按正常的标准来说，白领的薪水是多少呢？ • The woman lying in the blood is a White Collar staff, whose purse with ten thousand is robbed away. • 躺在血泊中的那个女人是个白领职员。她装有一万元的手提包被人抢走了。 • Many years, experts who have put much energy in the study of turnover collar and tailored collar, think flat collar should be flat on the shoulder. • 多年来，各学者对翻领与驳领的研究投入了大量的精力，而平领则研究的很少，认为衣领应完全平坦于肩部 • They all wore the same uniform with difference on their collar and cap. • 除了衣领和帽子有所不同，他们都穿着相同的制服。

  6. collar button (Definition ＆ Description) • I can't fasten this collar button. • 我系不上这个领扣。 • A knit pullover sports shirt typically having long sleeves, a white collar and neckline, front button closure, and bold horizontal team stripes. • 一种针织的运动套衫，通常有长的袖子、白领和领口，前有扣门，有明显的水平条纹。 • This features standard collar and lapels with easier sewing construction techniques plus button trim on the sleeves and three patch pockets. • 该款服装的特点是标准领与驳头是简易缝制的，袖子上加饰纽，三贴袋。

  7. sleeve (Definition ＆ Description) • I caught him by the sleeve. • 我抓住了他的袖子。 • This casino has an ace up its sleeve. It will allow players to play from home and win prizes. • 这家赌场有一（别人都还没有的）高招。它让玩家在家�（联网）就能玩并赢取大奖 • To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling. • 因此“将你的心戴在袖子上”，这句话在现在就用来表示“其他人很容易就明白你的感受。”

  8. Cuff (Definition ＆ Description) • Cuff:a fold used as trimming at the bottom of a sleeve. • 袖口：在袖子底部用作装饰的折叠部分。 • The dress pattern doesn't really explain how the cuff joins onto the sleeve. • 这个裙样没有真正地示明袖口是怎样与袖子连接在一起的 • The arm of the dress is not too close, if be of short sleeve, that cuff is not too close. • 衣服的袖子不可以太紧，如果是短袖的，那袖口不可以太紧。 • Inspect left sleeve cuff outside and inside for stitching defects, open seams and seam stretch. • 检查左袖口外面及里面的车缝情况及缝骨牢度。

  9. armhole (Definition ＆ Description) • a sleeve with a large armhole and tight cuff. • 宽袖孔、窄袖口的袖子。 • The shape of costume armhole curve decide sleeve sculpt, is an important factor of costume aesthetic property and comfort. • 服装袖笼曲线形状决定着衣袖的造型，是服装美观性和舒适性的一个重要因素。 • Inspect front right armhole seam for appearance needle holes and seam stretch properties. Inspect right shoulder seam. • 检查右袖窿前面的车缝情况及缝骨牢度，检查右肩缝骨。

  10. chest pocket (Definition ＆ Description) • Two side pockets with zips and one chest pocket. • 两侧有带拉链的口袋，胸前还有一个口袋。Oxford woven long sleeved shirt with chest pocket without flap. • 牛津纺梭织长袖衬衫，前胸无盖口袋。 • The pocket on the chest use YKK invisible zipper is stylish and breathable. • 前胸袋口装有ykk隐形拉链，增强时尚感，拉开后可透气；

  11. placket (Definition ＆ Description) • Banded sleeves, two-button placket. • 带状袖子，两个按钮的开口。 • Their skirt behind, placket unhooked, glimpses of the moon. • 她们的裙子腰身后边有个钩子开了，露出一弯月牙形。

  12. Shirt Fabrics(衬衫面料） • Do you have some good woolen fabrics? • Silk blouses made in China are quite elegant. • Which material do you have in mind?/which material would you prefer? • We need lower shrinkage fabric. 我们需要缩水率小一点的面料．

  13. Blouse Design and Pattern (女式衬衫款式）

  14. Shirt Measurements (衬衫尺码） • What size?/what,s your size?/what size would you like(want)?/what size do you take?May I ask what the size is?/Will you tell me the size? • How wide(long)is it? • I want a medium –sized one. • Have you got a size longer(shorter)?

  15. Shirt color(衬衫颜色） • Light grey is coming into fashion. • The quality of black fabric is approved. • We can do the size, but not the color. • Yellow flatters me. • It it colorfast?/does not it fade? • The purple blouse goes well with my skirt. • The fabrics are available in black,brown and navy blue.

  16. Shirt Ｗorkmanship(衬衫做工） This is a well-tailored blouse. 这是一件缝制讲究的女衬衫 The shirts made in Ningbo(the embroidered shirts made in Shanghai) feature fine workmanship. 这些宁波产的衬衫（上海产的刺绣）做工精良． Chect it first, and then you can cut it. 先核对一下，然后再裁剪． I want it a bit tight around the waist. 我希望腰围稍微紧一点．

  17. Shirt Ｑuality(衬衫质量） • What do you think of the quality of the shirt? • Not very good .it may shrink. • This shirt is of the highest quality./ it is of super fine quality. • It is made of pure wool, so it is very soft. • It is made of highest quality of materials and its color will be quaranteed against fading. • It wears well and keeps its shape.

  18. Project 1.GO SHOPPING…. • And his shirt had a long slit. • 他的衬衣上有一条细长裂缝. • What size shirt do you want? • 你想要什么大小衬衫？ • Where are my shirt and tie? • 我的衬衫和领带在哪里? • She bought a shirt for her father. • 她为她的父亲买了一件衬衫。 • I really like your shirt. • 我的确喜欢你的衬衫

  19. This is my shirt. My shirt is blue. • 这是我的衬衫。我的衬衫是蓝的。 • I would never wear that ugly shirt. • 我永远不会穿那么难看的衬衫。 • Good! I want this shirt. • 好吧！我要这件衬衫。 • Simon, do you like your purple shirt? • 西蒙，你喜欢你的紫色衬衫吗？

  20. Can you show me the red shirt on the left? • 可以把左边的那件红衬衫给我看看吗？ • I needed only to wear a suit and a thin shirt. • 我只须穿一件外套和一件薄薄的衬衫就行了。 • I need a needle and some thread to mend this shirt. • 我需要一根针和一些线来缝补一下这件衬衫。 • Yes. I need a new shirt, a skirt, a vest and a new cap. • 是的。我需要一件新衬衫，一条裙子，一件背心和一顶帽子。

  21. We want to buy T-Shirt, Trousers, Shirt, Sweater, Jacket. • 我们要采购圆领汗衫，裤子，衬衫，毛衣，夹克。 • Every new shirt in this department store has a price label attached to it. • 在这家百货公司的每一件新衬衫都有价格标签系在上面。 • Love is when you tell a guy you like his shirt, then he wears it everyday. • 爱就是当你告诉一个男孩你喜欢他的衬衫，他就每天都穿着它。

  22. Project 2. International Trading(Marketing Research) is Going On… • Case 1. (Beginner Level) Imagine you are a market researcher from Youngor Group,you are doing a Complete market research of shirt price and assist to establish competitive strategy. Learn by imitating conversation 1

  23. Case 2. ( Intermediate Level) • Your enterprise paid great attention to market research and product development, there have been new shirt product introductions, and according to customer demand for the production of special models. Now you are to strengthen market research and gather more information such as color, size, and style from a Men,s Fashion Magazine. Learn by imitating conversation 2

  24. Case 3. (Advanced Level) • Report (Roundabout ) Youngor began as a shirt producer (Ningbo Youth Garment Factory). Since then, Youngor has never stopped pursuing its interest in the clothing industry.Sino-Foreign Joint Venture Youngor Garments Company Limited was founded in 1990 as Youngor spent millions of dollars in order to introduce over 300 sets of world-class equipment from Germany, Japan, the United States, and other countries. Youngor began producing high-quality shirts that rapidly came intofavor in the market, establishing Youngor’s place in the medium-end and high-end clothing industries. (81 words)

  25. Non-iron shirt-making technique was introduced to Youngor in 1995. Youngor began applying the technique to its shirts and as soon as these new shirts appeared on the market demand from them soared. In October of the same year, Youngor’s non-iron cotton shirt was jointly awarded the first “State-Class New Product” title by the National Science and Technology Commission and four other ministries. Since then, dozens of domestic factories have been introduced to HP technology, contributing to their climbing popularity, which is rising at an even higher rate in China than in Japan. (92 words)

  26. Evaluation • What did you learn in this period? • Which part is the most important for you? • Do you think whether this part is useful or not in your future career development?

  27. Thank You So Much for Your Observation

  28. Project 3. Survey

  29. Thank You So Much for Your Observation

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