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Business 360W: Business Communication Research

Business 360W: Business Communication Research. @ Simon Fraser University Library. By Yolanda Koscielski Liaison Librarian to Business Administration. Objectives:.

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Business 360W: Business Communication Research

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  1. Business 360W:Business Communication Research @ Simon Fraser University Library By Yolanda Koscielski Liaison Librarian to Business Administration

  2. Objectives: • Gain an understanding that there is a huge world of information out there between the polar opposites of good (usually academic) and poor • Learn to evaluate any piece of information for recency, reliability, and relevance (the three R’s) • Review some basic search strategies • Know how to get help/additional resources

  3. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  4. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  5. Research Questions? • Radio in the Internet Era • Promoting a Reduced Carbon Footprint • BC Construction Worker Safety • Executive Safety • ...

  6. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  7. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  8. Who might publish the information you need?

  9. Roberts, J., Tanner, J., & Manolis, C. (2005). Materialism and the family structure-stress relation. Journal of Consumer Psychology, 15(2), 183-190. Winfrey, O. (2007, November). What I know for sure. O, The Oprah Magazine, pp. 352,352. Retrieved January 8, 2009, from Canadian Reference Centre database. Exercise: Scholarly vs. non-scholarly article

  10. Evaluating your SourcesThe ThreeRs • Recency • Reliability • Relevance

  11. Evaluating your Sources Recency • Date = currency Reliability • Bibliography+methodology= documentation • Author info = authority • Length = completeness • Ads+ pictures = purpose Relevance • Closeness to your topic • Must judge info and explain to (ex. Professor/manager) • High quality doesn’t always mean relevant

  12. Evaluating your SourcesQuality vs. Quantity Quality is your 1st Priority

  13. Who might publish the information you need?

  14. Academic articles: Evaluation Issues • Peer-reviewed (reliability) • University affiliation (reliability) • Comprehensive + well-documented (reliability + relevance) But.. • Information may not be that recent (recency) • Information may not be that relevant + scholarly articles may not provide all the information you need (relevancy) • Not all scholarly articles/journals are created alike (reliability)

  15. News articles: Evaluation Issues • Entry point to different topics, with useful references to people, associations, studies, reports, etc. • Source of unique content • Possibly high geographical relevance • Can be very recent But.. • Potentially biased • Big reliability issues

  16. Private Researchers: Evaluation Issues • Source of highly relevant information • May provide methodology + other documentation But… • Can be very expensive • Can be slanted • Relevance may be limited, e.g. American vs. Canadian law http://www.lib.sfu.ca/researchtools/restricted/globalentertainment/GEMO603.pdf

  17. Associations: Evaluation Issues • Possibly highly specific relevancy) to the industry/question you are researching But… • As advocates for their members, can present a biased/incomplete view http://www.cab-acr.ca/english/default.shtm

  18. Government: Evaluation Issues • Can be geographically relevant • Research methodology can be very well documented (e.g. Statistics Canada) But… • May not be as relevant as you wish

  19. Companies: Evaluation Issues • Possibly highly relevant information But… • Selective reporting • Hard to obtain information for private companies Alternatives: • Refer to public organizations for policies • Practitioner publications for policy/cost components

  20. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  21. Where do you find the information? • Books • News Articles • Business & Academic Literature Library Catalogue CBCA & Canadian Newsstand Business Source Complete

  22. Who might publish the information you need?

  23. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  24. Analyzing Your Topic • Before searching the databases, analyze your topic: break it down into concepts and think of synonyms for each idea. • Topic: What are the trends in the women'sclothing market? • Concepts: clothing AND women AND trend* • Synonyms: apparel AND female AND fashion Search = (clothing or apparel) AND (women or female) AND (trend or fashion)

  25. Sample Search Question • Use AND / OR / NOT to combine terms to narrow or broaden your database searches. • Use * Truncation symbol to find all variations of a word ex. A search for "forest* " will result in items containing any of:  forestry, forest, and forests

  26. Using the Index http://cufts2.lib.sfu.ca/CRDB/BVAS/resource/5781

  27. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  28. Information Evaluation Exercise • Satellite radio doesn’t worry broadcasters • Star: Phoenix. Saskatoon, Sask.: Dec 10, 2005. pg. D.1 • Retailers say satellite radio equipment is a hot-selling Christmas gift this year, but an official with the Saskatchewan Association of Broadcasters says satellite radio should not have any impact on traditional radio. Bjorn Vors, a sales associate with Future Shop in Saskatoon, says the store is almost running out of stock. • “I’ve got a couple left. They (satellite radio receivers) just go like hot cakes,” said Vors. • Vic Dubois, president of the Saskatchewan Association of Broadcasters, says about 50 years ago television was supposed to bring about the demise of radio, and a few years ago the Internet was expected to make radio and newspapers obsolete, but that has not happened…Dubois believes that satellite radio might have zero or minimal impact on advertising revenues for traditional radio. • “Not much (impact). Because if they ran advertisements it would be national advertising or international…I would say 15 per cent of our revenue ads comes from national advertising and 85 per cent is local,” said Dubois. • Credit: Abraham Akot

  29. Information Evaluation Exercise • Satellite radio doesn’t worry broadcasters • Star: Phoenix. Saskatoon, Sask.: Dec 10, 2005. pg. D.1 • Retailers say satellite radio equipment is a hot-selling Christmas gift this year, but an official with the Saskatchewan Association of Broadcasters says satellite radio should not have any impact on traditional radio. Bjorn Vors, a sales associate with Future Shop in Saskatoon, says the store is almost running out of stock. • “I’ve got a couple left. They (satellite radio receivers) just go like hot cakes,” said Vors. • Vic Dubois, president of the Saskatchewan Association of Broadcasters, says about 50 years ago television was supposed to bring about the demise of radio, and a few years ago the Internet was expected to make radio and newspapers obsolete, but that has not happened…Dubois believes that satellite radio might have zero or minimal impact on advertising revenues for traditional radio. • “Not much (impact). Because if they ran advertisements it would be national advertising or international…I would say 15 per cent of our revenue ads comes from national advertising and 85 per cent is local,” said Dubois. • Credit: Abraham Akot

  30. The Research Process Research Question Sub Questions Who Might Have the Info? Where Should You Search For the Info? SEARCHING Evaluating Writing

  31. Writing - Citing Your Information Sources http://www.lib.sfu.ca/

  32. First Steps to BUS 360W WikiSFU Library Website The library’s home page: www.lib.sfu.ca Click on “Browse research guides”

  33. Click on Business Administration, -then on Course -then on BUS 360

  34. BUS 360W Research Guide Wiki

  35. Reference & Research Assistance • In-person, Telephone, E-mail & Virtual Ask Us Now Reference Service SFU Burnaby Yolanda Koscielski: ysk6@sfu.ca SFU Surrey Greg Tourino: gtourino@sfu.ca http://www.lib.sfu.ca/

  36. Objectives: Gain an understanding that there is a huge world of information out there between the polar opposites of good (usually academic) and poor Learn to evaluate any piece of information for recency, reliability, and relevance (the three R’s) Review some basic search strategies Know how to get help/additional resources

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