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Unit 11 The Media

Unit 11 The Media. Lesson 3 The Advertising Game. 合肥十三中 汤培俊. Let’s enjoy a song: We will rock you. Look at more advertisements and try to guess. “ What product is it for?”. Just do it. 只管去做吧 ! ( 耐克 ). Impossible made possible. 使不可能变为可能。（佳能打印机）　. Intelligence everywhere.

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Unit 11 The Media

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  1. Unit 11 The Media Lesson 3 The Advertising Game 合肥十三中 汤培俊

  2. Let’s enjoy a song:We will rock you

  3. Look at more advertisements and try to guess “What product is it for?”

  4. Just do it. 只管去做吧! (耐克)

  5. Impossible made possible. 使不可能变为可能。（佳能打印机）　

  6. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）

  7. The taste is great. 味道好极了。 （雀巢咖啡）　

  8. Obey your thirst. 服从你的渴望 （雪碧）　

  9. M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手 （M＆M巧克力）

  10. Watch the videos

  11. public ads protect the environment

  12. Fast reading What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of ads C. The development of advertising D. The effect of ads on our life E. People’s attitude toward ads C

  13. Match the main idea of each paragraph. the classic ads Para 1 Para 2 Para 3 Para 4 Para 5 the public ads modern ads the top ads of today the ads in the market

  14. Careful reading Answer the questions. • When does the simplest type of advertisement work? • 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? • 3. What ideas do today’s advertisers use to make you notice their products? • 4. What has the government done during the last decade?

  15. Careful reading Answer the questions. • When does the simplest type of advertisement work? • 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? They works when there is not much competition. Because people are used to seeing high standards of visual design.

  16. 3. What ideas do today’s advertisers use to make you notice their products? New , unusual ideas and humor. 4. What has the government done during the last decade? Public advertisements, such as giving up smoking, saving water, helping the poor, fighting AIDS.

  17. Key words and expressions 1. Some advertisements consist of pictures or the words of experts … consist of:be made up of Japan consists of four main islands

  18. 2. Because of the advertising boom, people are used to seeing high … boomn. rapid increase The city is having a building boom.

  19. 3. Modern advertisements must stand out in a world full of competition … stand out: be highly noticeable Yao Ming stands out in the crowds.

  20. Vocabulary Listen to the record of the text and find the following words in the text, try to understand the meaning of the words. approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable

  21. Vocabulary Match some words that exist in the text with the most suitable definitions according to Chinese meanings in vocabulary. classic a) traditional typical b) company c) right for something corporation suitable

  22. consist of d) contain e) plan of how money should be spent. f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live budget boom concept approach contemporary neighbourhood

  23. Extra reading Read two paragraphs from the internet, and take some notes. With the development of society, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market.

  24. Extra reading But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the environments. Actually, every coin has two sides. Advertising is without exception.

  25. Extra reading Appreciate some quotes about advertising Advertising is the art of making whole lies out of half truths.  By Edgar A. Shoaff You can tell the ideals of a nation by its advertisements. By Norman Douglas Promise, large promise, is the soul of an advertisement. BySamuel Johnson

  26. Voice your opinion Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?

  27. Example I think advertising works. Because it can make us know what the company sells, how good the products are… I think advertising doesn’t work. Because we can’t believe the advertisements, the products are more important…

  28. Homework Make a public advertisements. Such as protecting environment, saving water. Search the internet and try to find some materials to help you. Some reference websites: http://www.so138.com/bbsv/2326-37003.html www.google.com

  29. Thank you!

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