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Unit 11 The Media Lesson 3 The Advertising Game ( Period One )

Unit 11 The Media Lesson 3 The Advertising Game ( Period One ). 肥西中学 孔媛媛. GAME. Guess the BRAND ？. Every time a good time. McDonald's 更多欢笑 更多欢乐 就在麦当劳 （麦当劳）. Behind that healthy smile, there ’s a Crest kid. Crest toothpaste 健康笑容来自佳洁士。 （佳洁士牙膏）.

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Unit 11 The Media Lesson 3 The Advertising Game ( Period One )

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  1. Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) 肥西中学 孔媛媛

  2. GAME • Guess the BRAND ？

  3. Every time a good time • McDonald's • 更多欢笑 更多欢乐 就在麦当劳 （麦当劳）

  4. Behind that healthy smile, there ’s a Crest kid. • Crest toothpaste • 健康笑容来自佳洁士。 （佳洁士牙膏）

  5. 使不可能变为可能。 （佳能打印机） Impossible made possible

  6. M&Ms melt in your mouth, not in your hand. 只溶在口，不溶在手 （M＆M巧克力） Be Creative

  7. Obey your thirst • Sprite • 服从你的渴望。（雪碧）

  8. Good to the last drop． • Maxwell House • 滴滴香浓，意犹未尽 • （麦斯威尔咖啡）

  9. a diamond forever • de beers • 钻石恒久远，一颗永流传 (戴尔比斯 钻石权威)

  10. Focus on life Olympus 瞄准生活 （奥林巴斯）

  11. Before reading • Where have you seen and heard advertising?

  12. In the street

  13. on the bus /at the bus station

  14. on the radio

  15. on TV

  16. advertisement on TV

  17. in the newspaper

  18. in the magazine

  19. advertisement on the Internet

  20. Choose the words for their definitions advertiser advertise advertisement advertising 1. to make known to the public, e.g. in a newspaper or on TV ____________ 2. something used for advertising things _______________ 3. the business of encouraging people to buy goods by means of ads ____________ 4. the person who makes ads ____________ advertise advertisement advertising advertiser

  21. Fast-reading: Re-arranging 1. The combination of the highest standards of design and new ideas. 2. Today’s top advertisers try to make people forget the main purpose of ads. 3. About classic ads. 4. Public ads have helped to increase public knowledge. 5. Ads are made visually attractive to hold the attention of the public. 3 4 1 5 2

  22. Careful-reading: detailed information in each paragraph Listen to the text

  23. Paragraph 1: classic ads What information ? general location the name of the company the brand name

  24. the classic ads brand name brand name product product location company name company name location

  25. Paragraph 2:the ads in the market Classic advertising • Problem: ________________might not be suitable when there is much competition in the market place. • Solution:Ads need to ______,and ______ the ______ of the public. • Ways: 1. use pictures or the words of ______ 2.create ads that people _________ at attract hold attention experts enjoy looking

  26. the ads in the market enjoy looking at pictures or the words of experts

  27. Paragraph 3: Modern advertisements seeing high • Problem: People are used to ___________ ______________________. • Solution: Modern ads must ________ the highest standards of ________ with new ideas to make them more _________. standards of visual design combine design attractive Concept of freedom,happiness,wealth and success

  28. modern ads high clear idea linked to the product light thin highest standards of visual design

  29. Paragraph 4:the top advertisements of today • Problem: For many of today’s advertisers, ________ old ideas is not a successful approach. • Solution: The advertisers look for other ways to make people ____________________ and _____________________________. • Ways: The top advertisers use ________ as well as _____ and _______ ideas to surprise people. repeating notice their products forget the main purpose of the ads humour unusual new

  30. the top ads of today They make people forget that someone is trying to sell them something. humour, new and unusual idea

  31. Paragraph 5: Public advertisements selling products services • Problem: Some advertising is about ____________ and ________ for a profit. • Solution: Some ads aim to make _____________ to ________. • Ways: 1. _____________ citizens to _________ in improving their neighbourhood. 2. __________ the public on ________ AIDS, ________ water, ________ the poor, __________ smoking, etc. contributions society Encouraging participate Educating fighting saving helping giving up

  32. Public advertisements protect the environment make contributions to society

  33. After- reading 3 Answer the questions of Ex3.

  34. Answer the following questions 1. When does the simplest type of advertisement work? They work for products that people need when there is not much competition.

  35. 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.

  36. new and unusual ideas 3. What ideas do today’s advertisers use to make you notice their products? humourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.

  37. 4. What has the government doneduring the last decade? fighting aids saving water helping the poor giving up smoking Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.

  38. Appreciate some public advertisements

  39. Vocabulary: Find these words and match them a) traditional, typical b) company c) right for something d) contain e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live

  40. budget classic suitable consist of corporation a) traditional, typical _________ b) company _________ c) right for something _________ d) contain _________ e) plan of how money should be spent _________

  41. approach boom contemporary concept neighbourhood • f) rapid increase ___________ • g) idea ___________ • h) method ___________ • belonging to the present time • ______________ • j) area around where you live • ______________

  42. Discussion Advantages Disadvantages

  43. make people annoyed • be misled by false and • incorrect information • easily • cheat consumers to • buy the useless • products • raise the price of products • … • help consumers make • informed choices • entertain people • increase product sales • make people aware of • social problems and • government policies • … form

  44. Word Corner Match the words in the box with the correct advertisements. Jeweller’s, baker, airline, cinema, gym

  45. Jeweller’s, baker, airline, cinema, gym • We have more beautiful necklaces and rings inside the shop. • _______________________________ Jeweller’s

  46. Jeweller’s, baker, airline, cinema, gym 2. Watch all the new movies here! ____________________ cinema

  47. Jeweller’s, baker, airline, cinema, gym, 3. Join us for the most delicious cake and get a free coffee! _________________________________ baker

  48. Jeweller’s, baker, airline, cinema, gym, 4. Keep fit and look good. Join us now!_______________________ gym

  49. Thank you!

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