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Landmines Awareness Comm. Plan

Side by Side on a Safe Footpath. Landmines Awareness Comm. Plan. Maj. Rami Elayoubi. Overview. Geographical Background Historical Background Problem Analysis Goal Publics Themes Messages Communication Resources. Geographical Background. Lebanon , a small country …

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Landmines Awareness Comm. Plan

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  1. Side by Side on a Safe Footpath Landmines Awareness Comm. Plan Maj. Rami Elayoubi

  2. Overview • Geographical Background • Historical Background • Problem Analysis • Goal • Publics • Themes • Messages • Communication Resources

  3. Geographical Background Lebanon, a small country … 10,452 km2 ,bordering … Population of 4.5 million people Economy Government: Unitary, Confessionalist, Parliamentarian, Democratic Republic.

  4. Historical Background Lebanese Civil War (1975-1990) Israeli Occupation (1978-2000) Israeli 4th War on Lebanon (July 2006) Post-Civil War (Oct. 1990) 743 mine field, nearly 30,000 mines, unidentified number of UXO’s. Israeli Withdrawal (May 2000) 1,388 minefield, nearly 150,000 mines, large number of UXO’s. End of War (Aug.2006) 1,590 minefield, 425,000 mines, 556 cluster bomb strike areas, more than 1,000,000 UXO’s.

  5. A Persistent Problem • Existence • Fields • Uninhabited Rural Areas • Neighborhoods • Playgrounds • Schools • Public Footpaths

  6. Humanitarian & Socio-economic Effects • Humanitarian Effects: • Psychological effects • Rehabilitation • Socio-economic impact: • Reconstruction • Development • Investment • Reforms

  7. The Ultimate Goal ClearLebanon of Landmines and UXO, andincreasethe awareness of the people to the problem, and prevent further injury through mine risk education.

  8. Designated Public • Internal Public • Active Duty Military Personnel • Retired Military Personnel • Families • Lebanese Mine Action Center • Engineering Regiment • Civilian Employees

  9. Designated Public External Lebanese Public • Civilians: • Adults, Youth and Children • Policy and Decision-makers in public & private sectors • IGO’s • NGO’s • Community Based Organizations • Academic Institutions and schools • Survivors of Landmines and their families • Mine Action and Resource Centers

  10. External Lebanese Public (Cont’d) • UN Organizations working in Lebanon: • UNIFIL • UNDP • UNESCO • UNICEF • UNMAS • UNMACC • UNHCR • UN voluntary trust fund • IMSMA

  11. External International Public • International Organizations: • World Rehabilitation Fund (WRF) • US Agency for International Development (USAID) • International Committee of the Red Cross (ICRC) • Swiss Federation for Mine Clearance (SFMC) • Save the Children (Sweden) • Mine Advisory Group (MAG) • International Support Group (ISG) • International Campaign to Ban Landmines (ICBL) • Dan Church Aid (DCA) • Norwegian People’s Aid (NPA) • The Landmine Monitor

  12. Donating Countries: United Arab Emirates United States of America Swiss government Norwegian government Italian government

  13. Themes Step by Step to Secure Our Path Together We Ensure A Safer Neighborhood A Salute For Deminers from the hearts of Painers Defeating Together Our Silent Enemy Healing Our Injuries by Caring and Understanding Be Ware, Don’t Touch, Report LAF is Always there to Check before you step Be Ware, Stare before you Dare If you Suspect, don’t ever Inspect, call 1701 and we will Detect

  14. Messages The nature and magnitude of problems related to landmines in Lebanon are terrifying, don’t spare any effort in relieving our citizens’ sufferings from military conflicts during the past decades. Lebanon is scarred by decades of armed conflict, which have littered and polluted our land with millions of silent dormant enemies, which recognize no seize fire, or distinguish between the footfall of a soldier and that of a girl chasing a butterfly. Injury, Disability and Inaccessibility of affected areas present a drain on families, communities, and the whole country resulting in misery and intolerable social burden, International combined efforts and support helps in relief and endurance. Long after the fighting had stopped, Landmines can maim or kill the children and grandchildren of the soldiers who laid them. The nature and magnitude of problems related to landmines in Lebanon are terrifying, don’t spare any effort in relieving our citizens’ sufferings from military conflicts during the past decades. Lebanon is scarred by decades of armed conflict, which have littered and polluted our land with millions of silent dormant enemies, which recognize no seize fire, or distinguish between the footfall of a soldier and that of a girl chasing a butterfly. Injury, Disability and Inaccessibility of affected areas present a drain on families, communities, and the whole country resulting in misery and intolerable social burden, International combined efforts and support helps in relief and endurance. Long after the fighting had stopped, Landmines can maim or kill the children and grandchildren of the soldiers who laid them.

  15. Communication Resources Organizing Staff : A committee including: • PAO from the directorate of Orientation • PAO from the Lebanese Mine Action Center (LMAC) • PAO from the Engineering Regiment • SME’s from: • National Demining Committee • Landmine Resource Center (LMRC) • Mine Advisory Group (MAG)

  16. Communication Resources (Cont’d) Message Dissemination: Multimedia products: • Documentary (5 min) video program • Awareness (3 min) video program • Before & After Rushes (1 min) Staffing: AV team from the directorate Time: Two weeks filming, one week production Cost: $15,000 Rental Filming Equipment $10,000 Catering and Logistics $Free Broadcasting on Local Media Channels $Free on You Tube via Army Website

  17. Communication Resources (Cont’d) Multimedia products (cont’d): • Special episodes on Soldier’s Voice Radio Station Staff: Reporters from the directorate Time: one week preparation, one hour broadcast every Thursday 5p.m. Cost: probably Free • Posters • Hand Bills, Fact Sheets Staff: Graphic Designers and producers from the directorate Time: two weeks preparations on blue prints Quantity: 6,000 for each poster messages (2) and size(3) Cost: $25,000 MIST LE will be providing these productions

  18. Communication Resources (Cont’d) Multimedia products (cont’d): • Bill Boards Staff: Graphic Designer and Media Marketing Time: One week preparation One week printing One week advertising Cost: 750 billboards (4x3m) $20,000/7days 25 billboards (9x5m) $7,500/7days • Booklet (16 paper colored) and Drawing copybook Staff: Graphic Designer and printing experts Time: Three weeks for development One week for distribution Quantity: 100,000 of each production Cost: $14,000 for all productions

  19. Any Questions ???

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