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MKT 230 Instant Education uophelp

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MKT 230 Instant Education uophelp

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  1. MKT 230 Course Tutorial For more course tutorials visit www.uophelp.com

  2. MKT 230 Course Tutorial MKT 230 Entire Course (Ash Course) MKT 230 Week 1 CheckPoint Marketing Concepts • MKT 230 Week 1 CheckPoint Marketing Concepts • MKT 230 Week 1 DQ 1 and DQ 2 • MKT 230 Week 2 CheckPoint Decision Time at Qode • MKT 230 Week 2 Assignment Marketing Plan Exercise • MKT 230 Week 3 CheckPoint Consumer Decision Making Process • MKT 230 Week 3 DQ 1 and DQ 2 • CheckPoint: Marketing Concepts • Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. • Post your completed Appendix B as an attachment in the Assignments link of the ecampus.

  3. MKT 230 Course Tutorial MKT 230 Week 1 DQ 1 and DQ 2 (Ash Course) MKT 230 Week 2 Assignment Marketing Plan Exercise (Ash Course) • Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? • Your instructor assigns to you one of the 4 P's of the marketing mix to discuss. ^scribe the key points of goods or services as they apply to the piece of the marketingmix assigned to you: product, price, promotion, or place. How will your good or service be affected by the other three pieces of the marketing mix? • Review the Marketing Plan Exercise found on p. 136 of the textbook. • Answer questions 1–5 of the Marketing Plan Exercise. • Include two to three outside referencesto support your answers with research. • Post your assignment as an attachment in the Assignments link of the ecampus.

  4. MKT 230 Course Tutorial MKT 230 Week 2 CheckPoint Decision Time at Qode (Ash Course) MKT 230 Week 3 CheckPoint Consumer Decision Making Process (Ash Course) • Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. • Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen inthe marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they doin the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an attachment in the Assignments link of the ecampus • CheckPoint: Consumer Decision-Making Process • In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

  5. MKT 230 Course Tutorial MKT 230 Week 3 DQ 1 and DQ 2 (Ash Course) MKT 230 Week 4 Assignment Target Market Strategy Presentation (Ash Course) • Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle. • Assignment: TargetMarket Strategy Presentation • Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real Choices • Select a new product or service thatyouwould like to introduce to the marketplace. You use this same product whencompleting your Final Project in Week Nine. • Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentationand a target market strategy for the product you selected. Include informationon the following points:

  6. MKT 230 Course Tutorial MKT 230 Week 4 CheckPoint Customer Relationship Management (Ash Course) MKT 230 Week 5 CheckPoint New Product Development (Ash Course) • CheckPoint: Customer Relationship Management • Review the descriptions of customerrelationship management (CRM) characteristics found in Appendix D. • Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or high-value customers. • CheckPoint: New Product development • Read the following: You are workinginthe product development department of a company that creates householdproducts. Your team has come up with an idea for a revolutionary new cleaningproduct. Using the seven phases of new product development as a guide, describehow your company will develop the new product. • Draft a 200- to 300-word response totheabove scenario.

  7. MKT 230 Course Tutorial MKT 230 Week 5 DQ 1 and DQ 2 (Ash Course) MKT 230 Week 6 Assignment Life Cycle Management Analysis (Ash Course) • Look aroundyour home or office and select three products you currently use. Brieflydescribe each product. How would you classify each one? •  When responding to yourclassmates, state if you agree or disagree with their classification andexplain why. Do you think their product could be classified differently? If so,explain your reasoning. • In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the multiple stages of product strategiesand life cycle management.

  8. MKT 230 Course Tutorial MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 7 CheckPoint Integrated Marketing Communication (Ash Course) • Select a large company that has created a strongproduct identity in the market. What branding strategies has the company usedto create its product identity? • Provide examples and explain your reasoningin a 200- to 300-word response as an attachment in the Assignments link of the ecampus. • The goal of integrated marketing communication (IMC) istoproduce a unified promotional message that has the customer as its focus. Allpromotional activity, such as media advertising, sales promotion, personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.

  9. MKT 230 Course Tutorial MKT 230 Week 7 DQ 1 and DQ 2 (Ash Course) MKT 230 Week 8 Assignment Sales Promotion Techniques (Ash Course) • Imagine thatyou are a mentor to a new employee at a marketing firm. The new employee ishaving trouble understanding what the term marketcommunication really means. Using what you have learned, explain to thenewemployee how marketing communication can influence a buyer. • Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketingfirms direct toward trade and consumers. Include real-world examples todescribe the following classifications of sales promotion techniques: • Discounts and deals • Increasing industryvisibility • Price-based consumersales promotions • Attention-gettingconsumer sales promotions

  10. MKT 230 Course Tutorial MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign (Ash Course) MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity (Ash Course) • Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File: Day to Zy • Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on theMaterialspage of your student website. • Draft a 200- to 300-word response totheMarketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of Marketing: Real People, RealChoices. Your response should be posted as an attachment in the Assignments link of the ecampus

  11. MKT 230 Course Tutorial MKT 230 Week 9 Capstone DQ (Ash Course) MKT 230 Week 9 Final Project Marketing Plan Outline (Ash Course) • Howhas learning about marketing concepts given you a better understanding ofthemarket place and how businesses and consumers make decisions? Has what youhavelearned about marketing increased your interest in a future career inmarketing? What do you value most from taking this course?  Your response should be posted asanormal DQ response – disregard the prompt in the gradebook. • Select a product or service you wouldliketo introduce to the marketplace. It may be from an existing company or a newconcept. • Prepare a 1,750- to 2,100-word marketingplan for your selected product or service. Include the following elements: • A brief description of the product or service being offered • An analysis of the market in which the product or service will be offered • Sizeand demographics of the markets

  12. MKT 230 Course Tutorial For more course tutorials visit www.uophelp.com

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