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Making Your Case. Collecting and Utilizing Data and Outcomes to Strengthen Family Run Organizations 2010 - Statewide Family Networks Annual Meeting Chanson Noether Co-Director, CMHS Statewide Family & Consumer Networks Technical Assistance Center. Evaluation Needs to be Done….
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Making Your Case Collecting and Utilizing Data and Outcomes to Strengthen Family Run Organizations 2010 - Statewide Family Networks Annual Meeting Chanson Noether Co-Director, CMHS Statewide Family & Consumer Networks Technical Assistance Center
Evaluation Needs to be Done… • Not only because it’s required (GPRA, NOMS/TRAC) • Improve the organization • Demonstrate successes • Understand weaknesses
Need to Think Strategically About… • What data to collect • How to collect it in the context of goals • Mission of the organization • Purpose for which you are collecting data
Multiple “audiences” and purposes… • Monitor program process/fidelity • Measure program success/demonstrate outputs and outcomes • Improve program performance • Reporting to funders
Multiple “audiences” and purposes… • Identification of community needs and target audiences (program planning) • Community outreach and engagement (program implementation and sustainability) • Policy/Legislative change • Funding and sustainability
What to collect? • Start with logic model – outcomes measured clearly linked to program goals • Use mission statement as a guide • Key is to make connections between services and support provided by organization and measureable change in the people and communities served
What’s the process? • Collecting targeted data • Translation of data into core messages • Dissemination and communication of results
How to do it… • Keep your eye on the prize – make sure you set goals for use of data before you start collecting it • Devise roadmap to get you and keep you on track, with clear path from gathering data to ultimate use • Make sure staff and board understand the relationship between the goals of the evaluation, measures/data, and the organizational logic model/strategy Stakeholder Buy In is CRITICAL
How to do it… • Develop partnerships with local colleges and universities • Offer internships to students • Partner with an evaluation department or center within institution • Apply for grants
How to do it… • BE REALISTIC about what you can and can’t do • SET CLEAR GOALS • What is achievable now? • What would we like to accomplish down the road? • Focus on small wins with BIG PAYOFFS • DON’T DO NOTHING for the sake of not knowing WHAT to do
RESOURCES: • FCN TAC (http://www.policyresearchinc.org/fcnhome/) • The California Endowment (www.calendow.org) “The Challenge of Assessing Advocacy: Parts I and II” • Free Management Library (www.managementhelp.org/evaluatn) • Colleagues/Each other