1 / 13

Political campaining

Explore the impact of political campaign strategies like personalization, negative campaigning, and media influence on countries like Zambia, Finland, and Tanzania. Analyze the trends, problems, and driving forces in modern-day political campaigns.

diegok
Download Presentation

Political campaining

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Political campaining

  2. Questions • What problems could be related to political campaigning? • What are the trends in your country? • Is the media or the politics the driving force behind these changes?

  3. Concepts • Americanization • Personalization • Negative campaigning • Market-orientation • Mediatization • Agenda setting • Pack journalism • E-democracy • Political cynism • Spectacularization

  4. Zambia • Personalization: • 2008 presidential elections focused on individuals rather than issues that affect people

  5. Zambia • Mediatization • Negative campaigning: • ”HH is immature, Munkombwe” (Post newspapar) • ”Rupiah is sleepy” (10/10/08) • Chimba III documentary

  6. Finland • Market-orientation • Political advertising • Hijacking the message of the opponent • Case study: Kokoomus (conservative party)

  7. Tanzania • Americanization: Chadema, CCM • Personification: J.Kikwete • Negative campaigning: CCM vs CUF • Spectacularization: CCM and Chadema • Agenda setting • Political cynism:

  8. Chadema

  9. Chadema

  10. Questions • What problems could be related to political campaigning? • What are the trends in your country? • Is the media or the politics the driving force behind these changes?

More Related