Uses and gratifications model

1. Uses and gratifications model

2. Quiz Questions In pairs use the higher order question stems to construct questions on the 3 models of media effects we have looked at so far: • Hypodermic syringe model • 2 fold model • Cultural effects model • Write them onto your worksheet and decide how many marks are available for each question SHOULD 2 from each COULD 3 from each MUST 1 from each

3. T-P-S What do you think this theory is about? Uses and gratifications model

4. Uses and gratifications model • In general the hypodermic, 2 fold and cultural effects models see the media, to a greater or lesser extent, to have control over what people think and the way they behave. • The uses and gratifications model is very different • It looks at how people use the media as opposed to how the media influences people

5. Stand up THINKING ACTIVE CREATIVE • The uses and gratifications model starts with the view that media audiences are thinking, active and creative human beings • They actively use the media in various ways for their own pleasures and interests – gratifications • Change of emphasis from the various ways the media influence and manipulate people to an emphasis on the way audiences use the media

6. Uses and gratifications model Media audiences are not: • passive robots who are easily manipulated • led by the opinions of leaders • moulded over time by the routine process of constant exposure to the dominant ideology They use the media in a variety of ways....

7. How do we use the media 1 minute to note down as many ways as you can

8. Lull 1990 • Leisure • Entertainment • Relaxation • Personal relationships & companionship • Explore and confirm own identitiesinterests & values • Keep up with the news and current affairs

9. Uses and gratifications model • This variety of uses for the media which provides a range of pleasures, shows that people make conscious choices, select and interpret the media. • They choose what they watch on TV or read in the newspapers and magazines and use them for an array of needs which they decide. • The effects of the media are likely to be different in each case, depending on what people are using the media for. • We can’t assume that the uses and effects of the media – even the exact same piece of media will be the same in every case

10. Just 3 minutes • Read over what you have written and select 10 key words • Note them down • Using only these words in your groups talk for 3 minutes on the uses and gratifications model of media effects

11. Strengths & weaknesses • What are the strengths & weaknesses of this approach? TPS

12. Dictogloss • Listen to me read through the text outlining the S/W’s of this model • Note down up to 7 key terms from each section • Tear your paper into 4 strips • In groups of 4 rewrite the strengths & weakness on the flip chart paper • Compare your text to the original

13. Mini Mind Maps • On your orange card create 4 mind maps summarising the information on each of the 4 models of media effects we have looked at • Outline • Strengths • Weaknesses • Use both sides of your card

14. Question construction • Now reflect upon today’s model and write at least 1 more question on the uses and gratifications model

15. Homework due Critically assess the pluralist view of the mass media’ (33 marks)

16. Lesson 3 violence & the media

17. Lesson 4 – Essay Feedback And revision for Monday’s timed essays

18. Essay FB • Critically assess the pluralist view of the mass media’ (33 marks)

19. Grades • A – 26 • B - 23 • C - 20 • D - 16 • E - 13

20. Comments • Complete your student comment section of your essay

21. Read through your essay and summarise each couple of sentences into one word • Use those words to explain your essay to your partner • It will not be word perfect but use connectives such as ....