Uses and Gratifications

1. Uses and Gratifications MarlyZweerts 100371 Samira Imaankaf 100364 MT3 – JannieTimmermans

2. Content • What is the Uses and Gratifications theory • Different U&G approaches • History of the model • Basic model • Criticism • The entertainment model of Vorderer • Uses and Gratification with reality TV • Summary

3. What is the Uses and Gratifications theory? • Explanation • Support by others • Broken down into four different needs • Surveillance. • Personal identity • Personal relationship *Relationships with the media. *Using the media within relationships. 4. Diversion.

4. Different U&G approaches • Papachrissi and Rubin (2000) • Functional alternative. • Katz, Blumler, and Gurevitch (1974) • Dependency theory • Expectancy-value theory

5. History of the model

6. Basic model

7. Criticism • Davidson in Severin and Tankard Jr. • Many of the criticisms reflected the state of affairs at that time and were directed at initial assumptions and research. • Greenberg.

8. The entertainment model of Vorderer

9. The entertainment model of Vorderer Combining the entertainment model with social phenomena

10. Uses and Gratification with reality TV • Need of ‘our personal relationship with media’ • Get to know them • Intimacy with the TV personalities

11. Uses and Gratification with reality TV • The Ohio State University ‘why do people watch reality TV?

13. Uses and Gratification with reality TV • Nabi et al (2003)research reality TV • Enjoy getting a peek in other people lives • More fascination than interest

14. Uses and Gratification with reality TV • Nabi et al (2003)research reality TV • Enjoy getting a peek in other people lives • More fascination than interest • Arizona university research consisted with Nabi • Voyeurism or curiosity is not the most important factor

15. Summary

16. Thanks for your attention! Any questions?