8 Visual Merchandising Techniques For Your Business

1. 8 Visual Merchandising Techniques For Your Business What Is Visual Merchandising? Visual merchandising is the practice in the retail industry of enhancing three-dimensional displays and floor plans to draw the attention of the customers and expand sales. Retail stores depend massively on the success of their visual merchandising. When put in action efficiently, a digital bar shelf display is what attracts more customers and makes them want to buy stuff. It is a crucial component of customer experience and the recognition of your brand. Types Of Visual Merchandising 1.Display Windows In retail stores, display windows are usually glass enclosures on the exterior of the walls of your store. They are usually used to display current items to attract customers passing by and represent the spirit of your brand. 2. Store Layout The layout of your store plays a big role in the efficient shelf display. It will be the first physical interaction a customer will have with your store. So make sure that your layout is done in a way that helps in directing the customers to stay in the store for longer.

2. 3. Mannequins In the apparel business, mannequins are one of the most impressive displays in showcasing your clothes as worn. 4. Music Even though it is not a visual aspect but music can still have a compelling influence on the mood of the customers and it is an essential factor to consider. Tips For Visual Merchandising In Your Retail Store 1.Always Have Your Target Customer In Consideration Keeping your target audience in mind is crucial for developing impressive merchandising displays. Being acquainted with demographic data such as income and age will help. But it is also necessary to dig deeper so that you target not just individuals but their lifestyles too. 2. Have A Plan Visual merchandisingmay get swamping, specifically when you have an expanded range of distinctive products. You must decide what you will be promoting and what fixtures, as well as props, will be required to display them adequately. 3. Use Your Windows To Increase Footfall The windows of your shop are the first thing a customer will see when they come across your business. Having an attractive window display or engaging exterior is one of the most rapid techniques to draw the attention of potential customers to your business. A catchy display will strengthen passing, local and first-time trade into your store which is why it is essential that your window display is crisp, to the point and attractive. 4. Start Closest To The Door Once your target customer has identified your window display and entered your store, it is vital that the first products they see do your display justice. Various successful

3. businesses put their latest and the fanciest products at the front of the store so that the customers do not have to look around for what’s new. 5. Reinforce Advertising Your digital bar shelf displaymust intensify any television, print or radio advertising that you have broadcasting. If you have a slogan that you are displaying in advertising, replay it on the screens in your store. This will build a steady brand image and will make sure that your advertising compliments your business too. 6. Merchandise In A Way That Customers Can Identify With A customer will generally want an idea of what the product will look like. To provide this, it is necessary to build up your merchandise in a way that will help your customers visualise how a product will look in their house or on them. 7. Placement Is The Key It may seem old school but ‘eye level is buying level’. Customers like to touch products and go for items to be within the arms’ length, so make sure that your best items are easily available to build a more physical experience for your customers. To Wrap It Up! Arranging products with related items will provide your customers with additional reasons to purchase more items from your store. Your items can also be classified by price, size, colour or type. Shelf displayin this way can enhance the amount of impulsive shopping that your customers make. To add to it, displaying low-value items at the till point is likely to drive customers to make a last-minute shopping that will raise your ATV in-store.