DigitalZone B2B Business Consulting Organization

1. WELCOME GUIDE Optimize the Business Accuracy www.digitalzonein.com 1

2. INTRODUCTION 03 Welcome A quick summary of our commencement and the various services offered by Digitalzone overvieW 04 Digitalzone’s skillset and beliefs that are followed in the highest regard our promise to You 05 We strive hard and put in our best to exceed your expectations each time HoW We Work 06 A detailed clarification about procedures at Digitalzone 12 trade reference important contacts 14 2 Optimize the Business Accuracy

3. WELCOME Welcome to Digitalzone! We are delighted that you have trusted us at Digitalzone to manage your varied processes of digital marketing, demand Generation, lead Generation, Whitepaper syndication, event management and data management with a view to ensure prominent marketing and consistent pre–sales techniques. DID YOU KNOW? The objective of this guide is to give you an insight about the services we offer - to help you anticipate our efforts to attend to your needs. Digitalzone offers one of the most comprehensive lead generation service in India. However, it is attentive client service that truly sets us apart. Digitalzone is a global cohesive sales and marketing process outsourcing company that specializes in assisting companies to build sales pipeline with a view to reducing sales cycle time of products/services. As part of our expertise, we also help generate market visibility, build awareness and establish business relationships in new markets. With over 23 years of immaculate experience in the field, dedicated program managers and cutting-edge marketing software exclusively designed for Digitalzone, we are an unparalleled choice for all your marketing initiatives. We are extremely proud of our record of accomplishments and our honored partners can attest to the fact that our lead generation methodologies are efficient, guarantee timely delivery and are available at a pleasantly surprising cost! Mohammad Tareequddin - CEO 3 Optimize the Business Accuracy

4. OVERVIEW Professional service firms come across diverse challenges when it comes to lead generation: Play by the right tactics to generate effective and quality leads, encourage constant lead generation activities, develop a strategy to get the attention of busy decision makers; measure, track and improve beneficial means of lead generation etc. REMEMBER: Know your Audience: A critical step in choosing the right tactics is to understand your base target. Marketing 101 focuses on target, target and target. Targeting, however, goes much beyond the general profile of a client and includes their point of view, decision-making approach, and expectations from potential service providers. Digitalzone helps you maximize your sales funnel with a view to increasing ROI. Make Measurement a Top Priority: It is difficult to zero down on reliable tactics without measuring results. By becoming rigorous in measurement, the need for effective strategy increases. One needs to determine where clients come from, the origination of leads, a number of qualified leads generated, proposal win rate etc. Alongside, effective tracking, measurement, and analysis are also critical. Call us on : 020-65003210 The Right Person for the Right Position: Professional service firms often merge the responsibility of delivering business with generating leads, leading sales conversations, closing deals and managing clients. The result? Lead generation activities come to a halt when delivery staff engages with clients. High success rate with lead generation is possible when a team operates wholly on generating new leads. Time structures should not determine lead generation. 4 Optimize the Business Accuracy

5. OUR PROMISE TO YOU Digitalzone abides by certain commitments to ensure we provide exceptional service paired with flawless experience. DATABASE: With minute research and significance on quality, the accuracy of our database is 95%. FOLLOW-UP: We ensure all our client communications are systematically stored in a CRM aligned with proper follow-up dates. This ensures no call is missed and increases our hit rate leading to effectiveness in obtaining guaranteed leads. CAMPAIGN MANAGEMENT: Our communication approach for effective marketing is based on the AIDA strategy that works to seize customers’ Attention, initiate Interest, create Desire and prompt Action. AVOID FILTERATION: Digitalzone ensures the data collected is pertinent and thereby reduces overheads to eliminate unwanted statistics. QUALITY ASSURANCE: We use “Q-Mark”, a strong and stringent validation tool to help legalize and qualify lead generation and assure perfect execution. We make certain an exclusive project manager dedicatedly handles each campaign to ensure persistent updates, reviews and reports throughout the campaign. Our primary focus lies in providing our partner firms with competent, cost-effective and premium quality lead generation solutions. DID YOU KNOW? Digitalzone provides a fREE sample of 20 leads to every partner who commences their operations with us. 5 Optimize the Business Accuracy

6. HOW WE WORk Cold Calling A Step 04 Finally, reap your rewards. However, you may also go back to the previous step and shuffle your techniques occasionally. = Step 03 pick the top 5 most effective techniques and implement them for a larger project Step 02 Step 01 Measure your results and track progress experiment with an array of different techniques for lead generation on a small scale 6 Optimize the Business Accuracy

7. HOW WE WORk Digital Marketing B “Digitalzone is like a breath of fresh air, quick turnaround of lead requirement at a fair and reasonable price. They are always responsive to any complex question we pose.” social BloG email landing page with form Nishit Sharma, MD Electronic Corporation of Tamil Nadu Ltd. offer Given and lead Generated 7 Optimize the Business Accuracy

8. HOW WE WORk Demand Generation with Social Media C Generate demand from Better customers Collateral Development Branding & Differentiators Market Segmentation Value Proposition Buyer Profiling Win/Loss Analysis Pursuit Strategies Campaign Planning Product Development analYze propose position 8 Optimize the Business Accuracy

9. HOW WE WORk Demand Generation with Social Media C qualifY propose score events nurture strateGY route enGaGe neGotiate lead nurturing demand Generation unqualified leads qualified opportunities Win sales content marketinG feedBack delaYed opportunities interactive automate report direct response lost measure 9 Optimize the Business Accuracy

10. HOW WE WORk our service eXpertize solutions lead Generation, nurturing & progression international Business & market intelligence 01 05 search engine optimization demand Generation 02 06 database management (contact list development, database cleansing/scrubbing) Account Profiling 03 07 event recruitment e.g. Webinars, Webcasts trade shows etc Whitepaper syndication 04 08 10 Optimize the Business Accuracy

11. HOW WE WORk multi-model lead Generation Branding events public relations direct mail content marketing phone calls • Seminars • Work Shops • Webinars • Teleseminar • Conferences • Tradeshows • Executive Briefings • Identify and Verify Contacts • Develop Relationships • Gain Internal Referrals • Uncover Business Needs • Opt-in for Content Notification • Identify Sales Ready Leads • Invite to Upcoming Events • Re-engage Past Opportunities • Editorials • Public Speaking • Press Release • Content • News Coverage • Article Placement • Advertising • Sponsorships • Newsletters • Events • Self Mailer • Postcards • Dimensional Mail • Personal Letters • Articles • Blogs • Podcasts • E-books • Video • Speaking e-mail social media online marketing • Organic Search • Paid Search • Newsletter Sponsorships • Banners • Portais • Online Directores Website referrals • Blog • Podcast • RSS • Video • Twitter • Linkedin • Search Engine Optimization • Landing Page • Pay-per-click • Vendors • Consultants • Customers • Partners • One-to-one • One-to-many • Newsletters 11 Optimize the Business Accuracy

12. TRaDE REfERENCE 12 Optimize the Business Accuracy

13. TRaDE REfERENCE 13 Optimize the Business Accuracy

14. CONTaCT US us office Headquarters c-5 level amanora chambers(east), amanora park town, Hadapsar, pune, maharashtra-411028, india 10343 federal Blvd, unit J-104 Westminster, co 80260 +1- 720-732-9398 020 - 650-03-210 | www.digitalzonein.com | contact@digitalzonein.com kunal sharma Business Development Manager rushikesh pawar Director of Operations +91-9850830707 mohammad tareequddin CEO +91-7774052680 ksharma@digitalzonein.com mtareeq@digitalzonein.com rpawar@digitalzonein.com 14 Optimize the Business Accuracy