Ask These 9 Questions Before You Hire A Google Ads Expert For Your Business

1. Ask These 9 Questions Before You Hire A Ask These 9 Questions Before You Hire A Google Ads Expert For Your Business Google Ads Expert For Your Business Like anything, it can be tough telling the expert from the amateur, but knowing the right questions to ask your marketing consultant can make sure that you get the right person for your brand’s marketing. Obviously there's a lot of other stuff besides these questions as these just covers the basics, but talking to someone who is brilliant at Google ads, he keeps coming across Google ad accounts that have been set up by so called experts and are just a shocking, one client had 2 different people work on his account, that £5000 was spent on in a single month... he had 5 negative keywords set up (should have been 100 as a start), he believed £3000 of that spend was completely wasted. 1. Which match types will be used on the account? Brand match will be the wrong thing to have as Google decides what search terms to use and that can be very broad - as an example, Google thinks that property finances are similar to pay day loans. You should look for bid phrase or exact phrase match such as if you sold window shutters 'window shutters' or "Timber shutters" 2. What quality score are the adverts? 5 is the normal starting score and when people click through, if they leave straight away this reduces your relevancy score. Equally, when people look around and click through, your relevancy score goes up. Why's this good? The higher the score, the cheaper the click through, so say the click through for a score of 5 is £1 each, a score of 10 might be 50p and a score of 1 might be £5 each 3. What's the plan for the landing pages? If say the keyword you want your ads to show up for is "Timber shutters" or "window shutters" and you write you landing page’s copy on which you are sending the click through too, then change the keywords on that page so they're relevant to the search, eg "timber shutters" on one page then "window shutters" on the other, so that the keywords match what the person was searching for, Google robots then really like the page and it gets a higher relevance score, make sure these pages aren't index as Google doesn't like pages with the same content. 4. How many ad extensions are employed? Ad extensions are links to your other web pages, these are seen on your advert and so get you to take up more room on the advert and this pushes your competition further down, which in turn makes

2. your advert bigger. You have the main click through then 6 other web landing pages, contact page etc, you also have review extension, these are reviews or awards from other third-party websites, not your own testimonials. 5. How often do you check the search term report? Available from the third day, the reports will give you a lot of the negative keywords to add to your negative keyword terms. Make sure that your Google Ads expert is planning to factor in keyword research in order to know what people have searched for to see your advert 6. What time of day are you running the adverts and what days? Time of day and other details depend on the call of action on the web page they're landing on 7. How many negative keywords will you use in the campaign? If you want a word or phrase which should not be included in the search terms, then you need to have this in your negative keyword search. Aim for 100 to start with, and focus on things like 'free', 'jobs', and 'job' including the misspelling of these (single words and broadmatch) 8. How many conversions are you getting from your impressions and clicks? If your Pay Per Click Advertising consultant is telling you that they've got 500 clicks and that it is your website that’s lacking & that’s the reason you're not getting conversions; then they should - A) they should be advising you on the landing page and B) what are the search terms used by your customers to find your ads (remember your search terms report) 9. What geographic areas are being targeted? Consider geo-targeting in smaller areas to start with. Google's 'recommended' boxes are normally focused on tips that will help Google make more money, so make sure that you untick the ones that aren't needed. You can also focus on geo-modifying for specific geographical areas such as “New York” in the search. This is just a rough guide, but if your Digital Marketing Service Provider can't answer these questions or seems a bit unsure, walk away and save your money. Get in touch with a leading Digital Marketing Company, DigitifyPro, to get quality PPC Management Services.