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Importance of Community Partnerships

Importance of Community Partnerships. APTA Fare Collection Workshop March 20, 2013. Transit: A Community Asset. A dds to event experience Supports downtown and business vibrancy Provides travel/parking ease Creates momentum for more transit. Rail Ride Ticket Partnership.

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Importance of Community Partnerships

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  1. Importance of Community Partnerships APTA Fare Collection Workshop March 20, 2013

  2. Transit: A Community Asset • Adds to event experience • Supports downtown and business vibrancy • Provides travel/parking ease • Creates momentum for more transit

  3. Rail Ride Ticket Partnership • With US Airways Center • Phoenix Suns, Mercury, concerts & family shows • 2009 pilot program • Renewed through mid-2015 • .31 per event attendee • Based on attendance vs. actual ridership • Complete fare recovery

  4. Valley Metro Benefits • Integrates light rail into community life • Connects transit to reputable institution • Guaranteed income stream • Monthly reconciliation • Supports fare compliance • Streamlines boarding • Attracts new riders

  5. US Airways Center Benefits Customer amenity Eases travel concerns Additional promotion

  6. What’s Next? • Exploring partnerships with other venues • Arizona Diamondbacks • Arts/culture venues • Continued support for local happenings • Shop local • Local events, initiatives

  7. Q&A Hillary Foose Director, Communication & Marketing 602-322-4468 hfoose@valleymetro.org ValleyMetro.org

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