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You Eat What You Touch Visual Rhetoric By Makayla Poynter

You Eat What You Touch Visual Rhetoric By Makayla Poynter. Background Information. LifeBuoy is a company that’s #1 selling germ protective soap and bringing better hygiene to billions around the world This ad was a winner in the Cannes Lion 2008 Advertisement Festival. What is the Purpose?.

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You Eat What You Touch Visual Rhetoric By Makayla Poynter

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  1. You Eat What You TouchVisual Rhetoric By Makayla Poynter

  2. Background Information • LifeBuoy is a company that’s #1 selling germ protective soap and bringing better hygiene to billions around the world • This ad was a winner in the Cannes Lion 2008 Advertisement Festival

  3. What is the Purpose? • The purpose of this ad is to convince people to wash their hands before handling food, preferably with Lifebuoy’s line of hand soaps.

  4. Who is the Intended Audience? • The audience is everyone. No one should eat without washing their hands.

  5. What is the Focus? • The focal point of this image is the cat. It is rolled up like a pastry to emphasize the fact that we should wash our hands so the germs that come from pets and animals don’t contaminate the things we eat.

  6. Symbolism? • The cat symbolizes the food that has been contaminated from germs on unwashed hands.

  7. Ethos? • The ethical appeal is LifeBuoy’s Logo at the top right of the picture.

  8. Logos? • People obviously don’t want to eat dirty food so this shows them the reality of not washing their hands.

  9. Pathos? • This image evokes a feeling of disgust. Imagining your food being as dirty as an animal or actually being an animal is disturbing.

  10. Bibliography • Lifebuoy. Advertisement. www.lifebouy.com. 7 Sept. 2013.

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