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Conformity

Conformity. Conformity. What is conformity? = A change in one’s behavior due to the real or imagined influence of other people. Informational Social Influence? (Goal: Being Accurate) Conformity more likely to occur when: Situation is ambiguous Situation is a crisis People are experts

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Conformity

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  1. Conformity

  2. Conformity • What is conformity? = A change in one’s behavior due to the real or imagined influence of other people. • Informational Social Influence? (Goal: Being Accurate) Conformity more likely to occur when: • Situation is ambiguous • Situation is a crisis • People are experts • Normative Social Influence (Goal: Being Accepted) Conformity more likely to occur when: • Strength of group importance • Number of people in the group • From people we care about

  3. The Power of the Situation • Asch and Milgram http://video.google.com/videoplay?docid=7923487947922730773

  4. ASCH – Line Task

  5. ASCH – Line Task

  6. MILGRAM experiment

  7. MILGRAM experiment

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