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Using the Web for Business

Using the Web for Business. GROUP C: WU ZI YAN(1135857) ONG HOCK SENG (1136211). Website : http:// www.tesco.com /. Objectives:. About Tesco Website Evaluation Methodology Business Model Benefits Limitations Architecture Use & Usability . About Tesco:.

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Using the Web for Business

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  1. Using the Web for Business GROUP C: WU ZI YAN(1135857) ONG HOCK SENG (1136211)

  2. Website: http://www.tesco.com/

  3. Objectives: • About Tesco • Website Evaluation Methodology • Business Model • Benefits • Limitations • Architecture • Use & Usability

  4. About Tesco: Jack Cohen, in 1919, started his business in a market stall in London’s East End. He named his business Tesco, from the initials of his tea suppliers TE Stockwell and CO from his family name. Tesco was born in 1924.

  5. About Tesco: In the 1950s and 1960s, Tesco grew and bought over more than 500 stores from its competitors. Mrs Jane Snowball was recognized the world’s first online shopper, used a new Gateshead Council shopping and Information Service (SiS) in May 1984, to purchase her weekly groceries from Tesco. (Gateshead Council, 2009)

  6. About Tesco: In 1997, Tesco launched their online grocery shopping website and become pioneer for online grocery in United Kingdom. Tesco.com was officially launched in 2000. The company became the world’s largest and most profitable grocery retailer, achieving two billion pounds sales per year (Tesco PLC,2012)

  7. Website Evaluation Methodology: • Using Research-Based Web Design & Usability Guidelines(Koyani, Bailey and Nall, 2004) • Number of guidelines used: 16 • Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

  8. Business Model There is two business models applicable to www.Tesco.com • Merchant (clicks & bricks) • Manufacturer

  9. Business Model Tesco mentioned that they are using the "clicks & bricks" or "click and mortar" model for their e-commerce business (Tesco PLC, 2012)(Steinfield, 2002).

  10. Business Model Provide useful content

  11. Business Model Be Easily Found in the Top 30

  12. Benefits Enable Users to Skip Repetitive Navigation Links

  13. Benefits Involve user in establishing user requirements

  14. Benefits Design search engines to search the entire site

  15. Benefits Use appropriate menu types

  16. Benefits Ensure usable search result

  17. Limitations Consider many user interface issues

  18. Limitations Frequent downtime

  19. Limitations Inaccurate data display

  20. Architecture Structure

  21. Architecture Using attention-attracting features when appropriate

  22. Use & Usability Avoid cluttered display

  23. Use & Usability Provide assistive tools

  24. Mobile apps by Tesco

  25. Reference • Ahuja, M., Gupta, B. & Raman, P., 2003. An Empirical Investigation of Online Consumer Purchasing Behavior. COMMUNICATIONS OF THE ACM, 46(12), pp.145-51. • Anon., 2009. http://www.gateshead.gov.uk. [Online] Available at: http://www.gateshead.gov.uk/DocumentLibrary/council/councilnews/june09.pdf [Accessed 9 December 2012]. • Delgado, M., 2012. Mail Online. [Online] Available at: http://www.dailymail.co.uk/news/article-2113233/Tesco-forced-apologise-customers-plagued-problems-30m-dotcom-store.html [Accessed 8 December 2012]. • Hand, C. et al., 2009. Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp.1205-19. • Rappa, M., 2010. MANAGING THE DIGITAL ENTERPRISE. [Online] Available at: http://digitalenterprise.org/models/models.html [Accessed 20 November 2012]. • Reynolds, E., 2012. Mail Online. [Online] Available at: http://www.dailymail.co.uk/news/article-2183192/Tesco-mistakenly-advertise-85-bicycle-1--refuses-honour-deal-deluged-orders.html [Accessed 9 December 2012]. • Steinfield, C., 2002. UNDERSTANDING CLICK AND MORTAR E-COMMERCE APPROACHES: A CONCEPTUAL FRAMEWORK AND RESEARCH AGENDA. Journal of Interactive Advertising, 2(2), pp.1-10. • Tesco PLC, 2012. Tesco PLC. [Online] Available at: http://www.tescoplc.com/index.asp?pageid=11 [Accessed 22 November 2012]. • Vachon, F., 2011. Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches? International Journal of Business and Management, 6(10), pp.16-27. • Vijayakumar, M. & Lakshmipathi, R., 2010. A Novel Forager Agent Based Approach to Capture the Future Browsing Pattern of Online Users. Computer and Information Science, 3(3), pp.105-16.

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