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By: Charles Tapp , Christopher Felipe, Danielle White, Jessica Tamayo, John Keller, and Joseph Stevenson

By: Charles Tapp , Christopher Felipe, Danielle White, Jessica Tamayo, John Keller, and Joseph Stevenson. The World’s Largest Bookstore. Easy to Use One-click purchasing Mass Merchandiser Organizational Culture Growth over profitability Investment into infrastructure and technology.

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By: Charles Tapp , Christopher Felipe, Danielle White, Jessica Tamayo, John Keller, and Joseph Stevenson

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  1. By: Charles Tapp, Christopher Felipe, Danielle White, Jessica Tamayo, John Keller, and Joseph Stevenson IS 485 Spring 2012

  2. The World’s Largest Bookstore • Easy to Use • One-click purchasing • Mass Merchandiser • Organizational Culture • Growth over profitability • Investment into infrastructure and technology IS 485 Spring 2012

  3. The beginning of AWS • API • Product Titles, prices, customers • Increased Presence • Team Management • Small, Independent Teams • Responsible for Defining, Building, Operating, and Running service • General Manager for each team • Combines business and technical IS 485 Spring 2012

  4. Components • 4 major “Infrastructure Web Services” • Amazon Simple Storage Service (S3) • Amazon Elastic Compute Cloud (EC2) • Amazon Simple Database (SimpleDB) • Amazon Simple Queue Service (SQS) • Total of 12 Web Services IS 485 Spring 2012

  5. The Four Horsemen (cont.) • Amazon S3 • Basic interface for storage and retrieval • Anyone, Anywhere, Anytime, for a small fee • ie: $0.12-$0.15 per GB per Month, $0.10 per GB uploaded. • Companies vs Single Users • Amazon Elastic Compute Cloud (EC2) • Same as S3 by hour or by usage • Powerset • Search Engine IS 485 Spring 2012

  6. The Four Horsemen (cont.) • Amazon Simple Database (SimpleDB) • Real-Time lookup • Accessibility, Flexibility • Conjunction with EC2 and S3 • Amazon Simple Queue Service (SQS) • Storage of Data Messages • Cached • Track • Offline due to Middleware IS 485 Spring 2012

  7. The Day the Cloud Burst • EC2 and Amazon Elastic Block Storage • Upgrade procedure resulting in an EBS cluster • Nodes taken offline and replication errors • Coupling issues • Recovery Loops • Reduced or even Complete Connection Loss • See Diagram • Chain Reaction results in taking down one of the five datacenters IS 485 Spring 2012

  8. The Good • Netflix • Poster Child • Not heavily impacted • Designed for AWS • Diversified • Scalability IS 485 Spring 2012

  9. The Bad • Foursquare, Reddit, et all • Did not Diversify • Data Transfer • Extreme Outages • With this in mind, why didn’t everyone design their systems with the model that Netflix used and with the model that Amazon advises? IS 485 Spring 2012

  10. The Ugly • Who is Liable? • If Amazon goes down again and data is lost who is liable and how should users be compensated? • Are there any industries that should not use Web Services? • Could it be an option for a University? • UNLV? • Even with the potential for an outage? IS 485 Spring 2012

  11. Present Day • Netflix and Amazon match made in IT heaven? • Zynga • Using AWS as a means to test instead of developing infrastructure • Trends for Business Life Cycles • AWS significant revenues for Amazon IS 485 Spring 2012

  12. What it all means • (Might want to include with components slide) IS 485 Spring 2012

  13. What the future might hold • More Competitors • Microsoft • Hardware and Software • More trusted then Amazon • “Infrastructure as a Service” • Rackspace • Competive pricing • Better tech support • Will they address the Business Life Cycle? IS 485 Spring 2012

  14. What the future might hold (c) • Should Amazon remain open or should they make it private? • Liability Concerns • Hospital Example • Security • Regulations IS 485 Spring 2012

  15. Questions, Comments, Complaints? IS 485 Spring 2012

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