The Voice of Rocky Mountain Makers & Manufacturers

1. The Voice of Rocky Mountain Makers & Manufacturers www.companyweek.com

2. Why focus on making and manufacturing? • Manufacturing’s a key growth sector. In Colorado manufacturing is one of three goods-producing sectors to add jobs ‘11-’12; forecast growth ’12-’13 • Demand for Made in America/Made in Colorado will grow, driven by sustaining macro-and-regional economic trends. • Lower energy costs • Rising offshore labor costs • Reality of changing labor market for young-professionals: business start-ups are again practical and cool • The importance goods-producing companies is now conventional wisdom in the economic narrative. • 400,000 government employees in Colorado, 135,000 in manufacturing – the state’s largest non-service sector. • A new generation of makers and manufacturers is energizing the industry – technology is fundamentally changing it. Manufacturing is becoming a more progressive brand.

3. Why focus on making and manufacturing? • Colorado has an opportunity to lead a sustained mfg recovery – and already is in some cases: • Strength in traditional sectors like aerospace • Key industry sectors exploding in popularity: • Recreation and leisure – outdoor sports • Natural foods and sustainable ag • Micro-brewing and spirits • More • There’s high interest in the companies, people, and products of CO mfg – and in the collective status of the industry • Made in Colorado • There’s high interest in cross-industry connectivity and collaboration • CAMA, CAMT, www.Elihuu.com, www.mfg.com, all building data-driven tools to meet facilitate cross-industry connections • Business media is currently service-centric. Coverage is hit-and-miss – but media can play a key role storytelling, providing regular commentary and analysis, and reporting on key challenges

4. What is CompanyWeek? • Digital media – a weekly e-newsletter and content hub at www.companyweek.com • Weekly profiles of Colorado makers and manufacturers: • Industrial and contract manufacturing • Aerospace • Food & Beverage • Recreation • Energy & Environmental • Fashion & Arts • Bioscience & Medical • Software and Media • Transportation and logistics • Electronics • Commentary and analysis from industry and trade, business and education, public sector voices • Connectivity tools including portals to manufacturing RFP and RFQ lists and forms

5. Who’s the Audience? • MFG - Makers and manufacturers • +12,000 Colorado-based companies • Visionaries, executives and operations professionals, sales and marketing • MFG Supply-chain and business partners – current and prospective • MFG Service-providers • Technology, professional services, equipment and logistics, banking and finance • Business & Trade • Enthusiasts and entrepreneurs, chambers of commerce and development professionals • Education • Government and policy pros – interested in growing and sustaining a new manufacturing base

6. Media Model • Audience will be developed through partnerships with local business and economic development – to ensure editorial reach and preferred access • Denver-metro, Colorado Springs/Pueblo, Northern Colorado, Steamboat/GJ/Durango, Eagle/Pitkin Cty, Eastern Plains • Events – awards, education, and training – will provide both virtual and in-person interaction to facilitate connections and BUILD community • Original research will be developed and sustained through reader interaction – to meet the demand for actionable intelligence • Funds will be derived from digital and event advertising and sponsor opportunities

7. Advertising and Sponsorships • E-newsletter and website display advertising • Banner units • Leaderboard and rectangle (both newsletter and web) • 300x250 and 729x90 • Content placement – sponsor slots • Special Reports – upload white-papers or other content – hosted at www.companyweek.com or linked from directory page. • ‘Profile’ Mix - content briefs interspersed with weekly maker and manufacturer profiles – labeled as ‘Sponsor Content’. • Made & Manufactured • Leverage your social content – post logos, photos, product information, threads at www.companyweek.com. • GLOBAL/MFG – Marketplace of best-of-manufacturing sold in Colorado and the region

8. Advertising and Sponsorships • Events • Industry-related, magazine and partner events in search of sponsors: • Pikes Peak Made – A celebration of products made in the Colorado Springs/Pueblo region • Fall 2013 • Manufacturing West – Celebration of Western Slope M&M • Spring 2014 • NoCo Maker’s Faire – Most Disruptive Technology Award • Saturday, October 5, 10 am – 6 pm • Made in Colorado – in concert with ColoradoBiz • Spring 2014

9. Contact • Editorial • Company Profiles • Eric Peterson, Editor epeterson@companyweek.com • General inquires • Mike Taylor, Editor mtaylor@companyweek.com • Advertising & Sponsorships • Display advertising • Event Sponsorships • Content placement • Bart Taylor, Publisher btaylor@companyweek.com • Business • Other inquiries • Bart Taylor, Founder/Publisher 303-888-2832