Sinergii - A Velvet Rope Social Networking Site Insights: How to use Sinergii’s Platform

1. Sinergii - A Velvet Rope Social Networking Site Insights: How to use Sinergii’s Platform

2. About Sinergii • Branded and engaging social networking technology for the film industry • Social media with customized marketing for engaging the community and offering valuable content • Social networking that will increase users, value, and drive marketing, traffic and money for releases, DVDs, and film support

3. Our Technology

4. Velvet-Rope Social NetworksSocial Media Predictions ’09 Study • Niche communities will thrive: like-minded interests, passions, behaviors, psychology • 2009 seeks targeted communities: no more come one, come all – relevant interests • Having the most friends and followers is a desire of now (Valerie views it as an insight to get to the future; instead measure engagement)

5. Trends for the Future • Cross-departmental bloggers—Users want to hear from everyone involved in making their favorite product • Conversation focused content—No longer about messaging, but developing relationships and conversing • Monetization of social networks—With large, engaged audiences, companies will look to niche blogs and communities for advertising and promotion • Tweet:

6. Filmsourcing a.k.a. Crowdsourcing Outsourcing, by request, to others who are engaged to resolve and contribute to solutions via a large group like a social networking community • Person A can’t solve the problem • Person A calls upon Group A for solutions • Group A engages Group B, C and D and many solutions are presented • Group A, B, C and D agree upon the best solution • Person A benefits and rewards the problem solver

7. The 2008 Tribalization of Business study • 140 communities analyzed • 21% internally focused, 79% externally focused • Top 3 Obstacles for the Community • Attracting People to the Community • Getting People to Engage • Finding Enough Time to Manage Community • Top 4 reasons for the community: • Bring Outside Ideas into the Organization • Increase Customer Loyalty • Increase Product or Brand Awareness • • Generate more Word of Mouth • By Beeline Labs, Deloitte and the Society of New Communications Research

8. Current Communities • www.jaman.com • Interactive community driven site, with on-demand capabilities • www.rottentomatoes.com • Large online community dedicated to reviews

9. Why are niche communities highly relevant? • Niche communities reach users at a point of passion • Content is created around issues • Niche communities are relevant as they care to create information around issues that will advance the community and the society

10. Why are Velvet Rope sites Engaging and Effective for Film and Media? • A place to find your target demographic for marketing, product/industry research and engagement    • Demographic not there? An opportunity to create a place for your target audience to engage with text, videos, photos

11. Cont’d…Why it Makes Money • To enlighten others; expand your global R&D Depart • To monetize -- predictions and trends: advertising is not working • Selling products via email marketing to members • Fundraising for causes, charities, philanthropy • Polling: selling research companies polling access • Create and sell products on their videos • Purchasing access to exclusive searches and data • Purchasing access through membership packages

12. ROI/Success Measurements • Sentiments • Headlines - SEO • Blog Placements • Search Engine Ranking • Members • Conversions - Leads • Length of Stay on Site – Engagement

13. Sharing Entertainment & Filmmaking • Create energy around technology, software and other filmmaking platforms • Share your art with others and push the envelope of your skills

14. Here is why it works… • Films are relevant to filmmakers, fans and media • Sharing similar philosophies, filmmakers, fans and media want more news on topics relevant to their way of living • Audiences who are engaged have a passion to review, socialize, invent, inform and invite • Create advocates through interaction and grow users by participation

15. Marketing Avenues… • Marketing channels are abundant: • Promote your film via a growing platform • Advertise through insights and interaction with the customers directly • Create a new form of “Sinergii” with the audience

16. Cont’d Avenues • Show extra features and form an interaction with your fan base. Makes the most of your viable niche • Creates energy and interaction • Allows for self-promotion from users • Interactive advertising via viral online content • Videos, SMS, News, Posts, Comments, Videos,Discussion

17. Making a Social Network Valuable • Offer creative and valuable content • Invest time and content into creating a community • Measure engagements that are beneficial to advancing a community • Seek understanding beyond communities

18. Monetizing Social MediaMarriot Case Study • Marriott— The blog that Marriott CEO Bill Marriott hosts, “Marriott on the Move,” has been responsible, says Marriott, for $4M in additional revenues. Not bad for a person writing about their passion—especially considering that in that business most dollars are probably hitting the bottom line.

19. How Communities Market? • Makes the most of your viable niche • Creates energy and interaction • Allows for self-promotion from users • Interactive advertising via viral online content

20. Visit www.sinergii.com to view video!