do's and don'ts of email marketing

1. do's and don'ts of Email Marketing

2. DO’s and don’ts of email mARKETING • In a few words, an email marketing campaign is meant to inspire recipients to take action and participate in a selling way or at least, contribute to new, prospective customers. In the end, a company and/or service provider sends emails to potential customers or their current customer base. When the email recipients take the desired action and engage with the website, they achieve an effective email marketing campaign. This not only takes you before your eyes but also into your mind, which can lead to potential sales or guidance.

3. Email isn’t dead and isn’t going to be anytime • According to recent estimates, the amount of e-mails sent and received per year is rising exponentially, since e-mails that have been deemed dead are proven erroneous. Both of them sent and received worldwide 269 billion emails every day in 2017 alone. In 2018, this figure rose to $280.1 trillion, and in 2023, predicted at $347.3 trillion, it will continue to grow every day. These statistics give us one important fact: Email is still the most attractive way to get in contact with others, even with the broadly available smartphones, messenger apps, and other digital means of communication. In short, if you do the math, the best way to hit a vast number of people with a single click is maybe to have an e-mail marketing campaign.

4. Effective email marketing campaign from the beginning • Although no-one begins thinking that their email marketing campaign would fail, the fact is it’s not so straightforward as to give thousands of people an email. Even with such a simple concept, success is workable — you have to take action to secure the desired result. Here is a compilation of the twelve most relevant products, and a fruitful campaign for e-mail marketing.

5. 1. DO find out who is at the end of your campaign • You must decide who you want to meet before you launch your email marketing campaign. For this reason, you will need to create an e-mail list containing persons interested in your services and products. However, how do you proceed with your email addresses?The answer is simple: invite them to sign in to your website by using a subscription button on your website or using a pop-up to open the website before leaving a website.

6. 2. Set yourself and your campaign goals • One of the first things you need to do to carry out a good email marketing campaign is to set goals. Tell yourself what you want and how you intend to accomplish it. The following are some of the typical targets for an e-mail marketing campaign:Attracting new subscribers — By educating them about your company and the value you give, you will create a partnership with them. • Content Interaction — If you intend to sell or advertise the services that you provide, this purpose focuses on your audiences engaging with the content of your website, which provides information about your enterprise. • Value for current customers and subscribers — What will your loyal customers want to offer? Let them know what it is! • Restore inactive subscribers — have you seen a drop in your website traffic? Let your inactive subscribers know what you’ve got to do and tell them all about new programs or products.

7. 3. DO decide what kind of email you want to send • Want to advertise your company or provide new services? Do you wish to submit a newsletter or give your subscribers the latest company information? Or you might just want to invite or remind new subscribers that their orders are on the way. It is important to know what email you want to email is that it allows you to use the right wording in the email. This is basically the lure and driving of new customers.

8. 4. DO use technology for your benefit • One of the easiest ways to build an effective email promotion is to use the technical resources that you have available for your benefit. These tools, for example, research, software integration, automation, models and workflows (including others), help to send promotional emails, segment your audience, target demographic mails, and program changes, to quickly react to the good campaign for your customers.

9. 5. DO build a catching topic • When sending an e-mail, the first thing a subscriber can see is the topic and that’s when the good campaign is created or broken. If a topic draws attention, the reader can open the email and read some more so think about it thoroughly before choosing one and keep the following tips in mind:Keep it brief — recent studies have shown that between 40 and 50 characters are the best subject lines, so use your room wisely and get readers’ attention early. • Make it straight and right – tell your readers when you read your text. No vagueness or misleading is required. Honesty is the best approach in this situation. • Avoid trigger words – An analysis of Litmus and Fluent reveals that at least 50% of e-mail users have been fooled to read an e-mail regardless of what their header says. This becomes much more obvious when dealing with promotional emails, so make sure that you do not use terms in your header, which will directly transfer your emails to the spam folder, but do not confuse you. Remember: You’re never able to retreat to your company as a distressing lead. • Attach the reader’s name to your subject line – This would ensure their dedication and emphasis. Customize your topic lines. Personalization is one of the easiest ways to make sure your subscribers are conscious that you are thinking of them.

10. 6. Make sure the body of your e-mail is short and sweet • When you open an e-mail no one wants to read an entire litany, so make sure that you keep it concise but you cannot pass your message so short. When writing your e-mail, there are some tips that you must consider, ensuring that you keep your reader in mind and that they behave, including: • Creates a great hook at the beginning — this is where you catch the interest of your reader and want to keep reading. If you have a strong hook at the beginning of an e-mail, your attention will increase and your campaign will succeed. • Get your reader relaxed — the best way to go is to write a short email and not to pitch your bid straight off the bat. That makes your readers appear hostile and turn them off. Instead, tell them a personal store. • Personalization is crucial- As this is an integral part of a successful campaign, remember to use the name of your reader in the email. • Engage your readers from the get-go- Useful knowledge, useful content, resources, facts, polls and surveys are not only good tools to educate your readers, but also keep them engaged with your goods or services. Engage your readers from the get-go.

11. 7. DO collect data and follow up • It is important to remember that a sure way to make future campaigns even more effective is to collect data, analytics, and demographic information. In addition, a good way to incorporate previously left out information, get to know your clients, and gain their feedback is to follow up on your initial email, which can help you shape future mailings.

12. 8. DON’T bombard your readers • Sending too many emails will just turn your readers off to what you have to give and ensure that your mailings end up in their spam files while following up on your initial email will prove you are invested in your company and subscribers. A good way to schedule the number of emails you send is to wait 3 days to send a follow-up after the original one. Wait 3 weeks before submitting another one once that is finished, unless your reader answers specific questions, in which case, respond immediately

13. 9. DON’T overuse images • Sending too many emails will just turn your readers off to what you have to give and ensure that your mailings end up in their spam files while following up on your initial email will prove you are invested in your company and subscribers. A good way to schedule the number of emails that you send is to wait 3 days to send a follow-up after the original one. Wait 3 weeks before you submit another one once that is finished unless your reader answers specific questions, in which case, respond immediately.

14. 10. DON’T forget to add a call to action • A call to action can be as easy as clicking on a connection that leads to your website or filling out a potential content subscription form on your blog. Not adding an actionable connection will lead to failure, no matter how fantastic, persuasive, or engaging your email is. A single email, after all, is not sufficient to demonstrate all you have to say to your readers.

15. 11. DON’T forget to add a physical address to your email • Not only does this add credibility to your business, but it is also the rule as well. Of course, for the world to see, you don’t have to add your home address; it is perfectly appropriate to use a legitimate PO Box.

16. 12. DON’T ever sell your subscribers’ email addresses • Not only is this illegal; it can result in litigation, fines, and worse. As you can see, successful campaigns in email marketing are not just about serialized emails that are automatically sent. The whole idea has to be personalized, interesting, and engaging. Campaigns that give something, the added value that may be in the form of informative material, valuable details, facts, and figures that they did not know, human interest stories, or other related matters, attract more and more viewers these days. They are also about making people feel important and unique, which is why in the campaign, personalization is so important. You can not only achieve a good marketing strategy or improved sales by calling your future customers by name. Or by showing them you can deliver just what they need, and letting them know their company is special to you.