what is content marketing

1. What is Content Marketing

2. What is content marketing • You just heard someone mention “content marketing” and you get the feeling that you should know what it is already, but you’re too afraid to ask someone about it. Congratulations, this is your message. To reach your target audience, content marketing is the process of planning, producing, distributing, posting, and publishing content. Factors like brand recognition, revenue, scope, interactions, and loyalty can be improved.

3. Importance of content marketing • Content marketing will support the company with the following as well:Educate the representatives and prospects on the goods and services you provide. • Increase conversions. • Building customer-business relationships that result in increased loyalty. • Build a sense of community around your mark. • Let’s look at the different forms of marketing for content now.

4. Types of Content Marketing

5. Social Media Content Marketing • It’s easy to see why so many companies invest in social media marketing, with over 3.6 billion global social media users. There are a variety of sites to work with (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) and a number of ways to build and share content (e.g. images, live videos, pre-recorded videos, stories) on any of them.

6.  Infographic Content Marketing • Infographics present content, data, and information in a graphic format that is simple to understand. Infographics are a perfect way to express the content effectively, with a combination of straightforward wording, short sentences, and descriptive pictures. They work well if you attempt to distill an educational and/or complicated subject so that it can be understood by all audience members.

7.  Blog Content Marketing • Blogs are a powerful form of inbound content and in terms of their intent and topic, allow for a lot of creativity. You can do things with a blog, such as promoting other internal and external content and blog posts through links, adding social sharing buttons, and integrating product data.

8. Podcast Content Marketing • It was noticed in a 2020 study that 37 percent of U.S. adults had listened to a podcast in the last month. Many corporations and media outlets have begun to produce and share their own podcasts for this purpose. As they can be about any subject of choice, podcasts allow for a lot of imagination. In addition, you decide on other podcast-related variables, such as the rate of episodes, who is on the podcast, where the podcast is advertised, and how long episodes are.

9. Video Content Marketing • Over 50 percent of customers say they want to see videos from the brands in which they communicate, according to HubSpot data. In addition, video marketing will increase conversions, enhance ROI, and help you establish relationships with members of the audience. On social media sites, landing pages, or on the website of a co-marketer, you can choose to share your video content.

10. Paid Ad Content Marketing • Paid advertising will help you reach a wider audience and allow you to position yourself in all the ways you want to be seen. When combined with inbound marketing, paid ads are particularly beneficial. You can share paid advertisements in many ways, including on social media, landing pages, banners, and support content. First, let’s look at some examples of content marketing that are related to those kinds of content marketing we just checked

11. Content Marketing Examples 1. Example of Social Media Content Marketing • If the page did not say “Lush Cosmetics” anywhere on the profile, consumers will probably still know that the profile belongs to Lush. Lush Cosmetics’ Instagram account is on-brand and complements the rest of their marketing material. The Instagram page shares the product line of Lush displays numerous color and fragrance choices for the products and shows the different ways in which each product can be used. Lush feels and looks vibrant and distinctive in its profile, and depicts members of its diverse customer base.

12. 2. Example of Infographic Content Marketing • IBM created an infographic when they launched their Cloud marketplace. Their graphics are on-brand, well-organized, and simple to read. It outlines precisely what they’re doing with their cloud marketplace and how it will help customers. It also informs audience members how they can access and get started using the marketplace.

13. 3. Example of Blog Content Marketing • Expedia has a blog called “[Out There Starts Here that posts travel-related details you can take part in all over the globe, including hotel reviews, great places to visit, and travel-related events. To keep readers interested and active, Expedia publishes its blog content regularly. This involves a wide variety of topics relevant to any kind of trip you may think of. The blog is on-brand and all posts contribute to the aim and mission of the travel technology company of acquiring clients and enhancing brand recognition. By connecting to their services and writing about clients who have had good encounters with the business already, they do this.

14. 4. Example of Podcast Content Marketing • Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast that features business and management leaders in the industry. You can either sign up to receive hundreds of podcasts on a regular basis or pick and choose which ones you want to listen to. The podcast is on-brand, complementing the majority of the content produced by HBRs. It also acts as a great way for HBR to communicate with its target audience. It increases brand recognition, and develop a following through a channel that varies from their usual work (e.g. podcast versus HBR article) for audience members.

15. 5. Example of Video Content Marketing • Many of the video content for Dollar Shave Club has gone viral. On-brand, funny, and fun are their marketing activities. In reality, on YouTube, one of their videos has over 26 million views. Dollar Shave Club has experienced impressive growth and brand awareness by creating a name for themselves through online video content.

16. 6. Example of Paid Ad Content Marketing • Revolve, an apparel and accessories company uses social media advertisements. These ads are paid and promoted to reach their target audience when checking their news feeds. Some of their goods are included in the content ads as well as information about their free shipping and return policies to push (and eventually transform them into paying customers) target audience members to their site.

17. Conclusion • You can hit your target audience and increase conversions with powerful content marketing. To increase sales, increase your brand image and reputation, and establish relationships with your prospects and consumers, there are many ways to market content. And don’t forget to use any piece of content you produce to extract more value.