What is Content Marketing?

1. What is Content Marketing? World of Digital Marketing is experiencing new updates almost on a daily basis. New ideas and strategies are coming forward to help brands and companies achieve their Digital Marketing goals. One such strategy is Content Marketing, a lot of business consultants and professionals from Digital Marketing Agencies are going out of their way to convince and educate brands and individuals on the importance of Content Marketing when it comes to marketing your brand and services online. Ever wondered what’s the hype that’s associated with Content Marketing? Well, in this blog we are going to highlight why Content Marketing is the next big step forward that can escalate your online branding to greater horizons.

2. Content Marketing is all about curating relevant, useful and intelligent content for a brand’s defined target audience. The main focus behind distributing interesting content from a brand’s side is to get the right kind of ‘online attention’ from the target audience. The most important part of good content marketing is to come up with content that the target audience will be able to identify with. Whatever efforts that’s being taken to do the right kind of Content Marketing, the end results have to be that the content has to be “valuable”. This is what makes the difference, just like it does in any kind of advertising activity. You can make out if a certain kind of content is the kind of content that the audience would want to get engaged with and not ignore it. Examples of Content Marketing Infographics: Infographics are long horizontal, tall graphic designs that include stats, facts, services, graphs, and other information. Infographics can really be effective, depending upon the relevant content a good content-based infographic can stay on social media and a website for years depending upon the shareable content. In order to get a customized brand based infographic that can highlight your brand and the services, you can get in touch with a Digital Marketing Agency to get a professional infographic designed for your brand. Infographics are a very important part of content marketing, more than money it requires time and attention to detail. Webpages: The difference between a normal webpage or a website and a special webpage that has been created for content marketing is that you can add a lot more information to a web page that has been made for content marketing. Podcasts: Michael Hyatt is the author of a bestselling book “Platform: get noticed in a noisy world” and his podcast titled as “This is your life” is downloaded 250,000 times every month. Podcast gives you visibility in a completely different world and that is iTunes. Most of the people had no idea who Michael Hyatt until they stumbled upon his podcast on iTunes. Hyatt gives a lot of information and advice for free in his podcast, this ultimately leads towards an increase in sales of his books, getting an invitation as a speaker and much more.

3. Gary Vaynerchuk is a renowned name in the field of videos being curated for the purpose of content marketing. He started making videos to market his family business of a wine store. But soon the business of making videos took him to newer heights. Videos and podcasts are often ignored as a part of Content Marketing strategy because people think that it’s expensive, time consuming and technically difficult to execute. All we can say is that we the prices of technical products required to make videos and podcast, it might be easier than you think. Books: Just like movies a lot of marketers even think of Books as a vehicle to sell their products. When we say books, books that are intended to only sell products. It’s a misconception that only publishing houses can publish a book, even an individual company can publish a book that’ll be high on what the company is all about. A lot of Digital marketing agencies offer content marketing as a service and are generally clubbed with SEO and PR. If you don’t have the time or ideas to do it yourself, then hiring a good digital marketing agency might be the best available option. But if you have decided to do it yourself, you should start off with blogging first, you should read a lot of blogs where it educates people on how to be a good blogger. You should be great with your language skills because effective and catchy headlines go a long way in getting the right kind of attention and focus from the target audience.