What Is Content?

Mar 16, 2019

450 likes | 468 Views

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

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content
content creator
content takes
kinda sucks
scarcest commodity
social currency

gregverdino

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What Is Content?

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Presentation Transcript

. is CONTENT? what

content CREATOR

CONTENT IS CHANGING…
your content SUCKS

some of our content kindaSUCKS
how much CUSTOMER is in your CONTENT?
what people can teach pros about CONTENT

mass communications
masses of communicators
generation c

everybody is a media outlet
what people can teach pros about CONTENT
what is CONTENT?

content is SOCIAL CURRENCY
content is CONNECTIONS
content is COLLABORATION

CURATION is content

content takes on NEW FORMS

the basic unit of content is getting smaller
YOUR CONTENT

ATTENTION is the scarcest commodity

content is an OPEN LOOP
everything is open to interpretation

ME www.gregverdino.com (blog) @gregverdino (twitter) facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work) what

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Content slide one

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