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Tracing Outcomes from 7Up4

Learn about the outcomes and impacts of the 7Up4 project by Peter D'Souza Growth Team, including revised competition law, media campaigns, training, and funding. Discover why measuring outcomes and impacts are important, and how to trace them effectively.

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Tracing Outcomes from 7Up4

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  1. Tracing Outcomes from 7Up4 Peter D’Souza Growth Team Department for International Development 1 Palace Street, London SW1E 5HE Abercrombie House, Eaglesham Road, East Kilbride, Glasgow G75 8EA

  2. The Results Chain Inputs Process Outputs Outcomes Impact Greater and fairer competition Competition law revised Media campaign on benefits of competition Training provided to competition advocates Funding & staffing

  3. Why Measuring Outcomes & Impacts are Important • Outcomes and impacts are what matters • Nurturing a constituency for CLP depends on visible impacts • Outputs are a means to this end • Constitutes a target to focus and guide work • Demonstrates the project is working • Powerful advocacy tool • Funders need to see getting value for money

  4. Tracing the outcomes of the project • Identify what has changed – start at the outcome level • E.g. new legislation passed • Better funding for competition agencies • More articles on competition issues in press • Identify whether project outputs directly contributed to achieving these outcomes • E.g training of journalists that went on to competition articles • NRGs input into the new legislation

  5. Tracing the outcomes of the project (cont…) • Demonstrate the link • E.g. Public/written statement by CA that lobbying by NRG that influenced decision to open an investigation

  6. Tracing the impacts of the project • More difficult since impacts might take years to materialise • E.g. Better quality work at CA due to better skilled staff • Linked to a Gambian university offering a new competition policy degree – though takes years to complete degree • Quantify benefits of impact where possible

  7. Feasibility of showing outcomes and impacts • Much of 7Up’s work enhances a general culture of competition – not outcome specific • Attribution • Even where clear line of sight, 7Up just one of several contributing factors • When have a quantified impact, make a sensible assumption of the % to attribute to 7Up (arbitrary)

  8. Feasibility of showing outcomes and impacts (cont…) • Quantification is difficult • Accept doing so is inexact • Be conservative in assumptions and clear in stating them • Togo mobile phone example

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