1 / 24

Business Retention and Local Business Development Best Practices Lisa Hill, Buxton

Business Retention and Local Business Development Best Practices Lisa Hill, Buxton. Speakers. Brad Dunlap Community Development Director City of Porterville. Lisa Hill Vice President Buxton. Who We Are. National leader in customer analytics

dmitri
Download Presentation

Business Retention and Local Business Development Best Practices Lisa Hill, Buxton

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Retention and Local Business Development Best Practices Lisa Hill, Buxton

  2. Speakers Brad Dunlap Community Development Director City of Porterville Lisa Hill Vice President Buxton

  3. Who We Are • National leader in customer analytics • 500 years of retail management and site selection experience • 1,900+ clients including 600 community clients • 35 million sq. feet of retail expansion by our community clients • Daily interface with senior retail real estate executives

  4. Our Clients • Retail Clients – 2,000+ • Community Clients – 650+ • Healthcare Clients – 150+

  5. Overall • Coming off of a fairly successful holiday season, retailers will need to remember to continue to compete they need to keep merchandising exciting and strategically use marketing dollars • International Council of Shopping Centers predicts same-store sales to be up 3 to 3.5% in 2011 • Job market struggles • Avg. weekly worker earnings fell .4% in Dec 2010 • Of 318 retailers surveyed, 41% said they intend to increase domestic store expansions (up from 25% in 2010)

  6. Smaller Retail Footprint • Target introducing new concept – half the size of its current stores today • Old Navy seeking 15,000 sq ft. sites – down 10,000 sq ft. • Walmart opening stores 188,00 sq ft. vs 220,000 sq ft. • Lowe’s introduced its smaller footprint (117,000 sq ft.) in 2010. Allows for: • Capitalization on untapped urban markets • Emersion into smaller, secondary markets that had previously been overlooked

  7. Grocery Segment • Eradication Food Deserts • Typically an urban and/or low-income area with little access to fresh or affordable groceries. Fast food predominant in these areas. • What can your community do?

  8. Grocery Segment • Smaller footprint for entry into urban/rural markets • Walmart Neighborhood Market • Kroger Marketplace • Safeway’s Market • Supervalue’s Urban Fresh • Save-A-Lot • Aldi • Sunflower Farmer’s Market

  9. Luxury Segment • Affluent shoppers have recovered far more quickly than middle and lower income consumers • Luxury sales continue to improve • Saks same-store sales rose 11.8% in December 2010 • Tiffany & Co and Jared’s both experienced double-digit percentage gains and raised profit outlook for 2011 • Affordable luxury companies also benefitting from upper-middle class • Polo Ralph Lauren shares hit an all-time high in December • Coach opening additional outlet locations due to demand

  10. Franchise Industry Poised For Growth • The International Franchise Association (IFA) expects • Total # of franchises to grow from 765,723 to 784,802—an increase of 19,079 new establishments in 2011. • Create 194,000 new jobs • Largest segments of growth include: • Lodging • Automotive • Retail Products and Services • Encourage franchising among the entrepreneurs in your community

  11. Business Retention-Private Sector Practices • Become a pro active partner to local business owners • Understanding leakage/surplus to help local businesses understand sales gap and market potential • Understand customers in market trade area for sustainable growth and strategic merchandise decisions • How do my customers like to be messaged? • What are the brand loyalties in my market trade area? • What potential market share can be gained?

  12. Case Study:Porterville, California

  13. Demographics • Primary Trade Area Population: 66,628 • Total Households: 19,207 • Average Household Income: $49,412 • Secondary Area Population: 109,807 • Total Households: 31,002 • Average Household Income: $51,780 • Unemployment: 16.3%

  14. Downtown Historic South County Justice Center Henderson Avenue Established Retail Trade Area Jaye Street & Highway 190 New Commercial Development Retail Centers

  15. Chamber Economic Development Committee Sierra View District Hospital Porterville Civic Development Foundation Buxton Partnerships

  16. Community Development Block Grant Loan Programs Small Business Revolving Loan Large Scale Assistance Permit Streamlining Fee Payment Plans Fee Deferral Enterprise Zone Redevelopment Area Website ICSC Events Tools

  17. Success Stories

  18. Gateway to: Trail of 100 Giants Success Lake Eagle Mountain Casino Visitors Center Fairplex Sports Complex Eating Establishments Hotels Leveraging Tourism

  19. Questions?

  20. Questions? • Contact Brad Dunlap bdunlap@ci.porterville.ca.us • Contact Lisa Hilllhill@buxtonco.com

More Related