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LATAM FY09 Campaign. Luciane Galuppo lucianeg@microsoft.com Area Sales Manager LATAM Microsoft Learning. MOC Incentive Campaign . FY09 is all about growing the business Special rewards for high growth performance in 3 categories MVR below 89 MVR above 90 Top 13
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LATAM FY09 Campaign Luciane Galuppo lucianeg@microsoft.com Area Sales Manager LATAM Microsoft Learning
MOC Incentive Campaign • FY09 is all about growing the business • Special rewards for high growth performance in 3 categories • MVR below 89 • MVR above 90 • Top 13 • Winners on each category will get a free air ticket to the next LATAM Summit • Top 13 winners will have both air ticket and hotel expenses covered
CPLS Branding and Piracy • Drive CPLS branding to LATAM employees • Internal Sharepoint • Printed flyer • Lobby kits • Quarterly BI reports to LATAM product managers • Revamp public site pages • Secret Shopper
MOC Flier • Starting October • Page specially for LATAM customer to drive local awareness • SS – Discount Campaign • CPLS Branding • CPLS campaign web page • MSL LATAM public sites • We will touch over 100,000 customers in the next 12 months!
SATV Opportunity • LATAM has the second highest activation rate of SA benefits • SATV as the highest activated benefit - 66,96% • Mexico, Peru, Uruguay and Chile with over 72% • 27557 vouchers available in LATAM • That means over 5500 5 days MOC training! • New payment procedure for CPLS
IT Pro Community Engagement • Una verdadera Academia de estudios, organizada por carreras y por currícula, que le permitirá ampliar sus conocimientos en la plataforma Microsoft y mantenerlo al día en el siempre cambiante mundo de la información tecnológica. • Capacitación completamente GRATUITA • Comunidades de expertos • Recursos disponibles sin restricción alguna • Niveles: Básico, Intermedio y Avanzado • Membrecia con beneficios: Silver, Gold y Platinum • Documentos especializados, laboratorios en Línea, Webcast • Enviarsusdatos a v-olgab@microsoft.com: • Nombre CPLS • Logo • Pagina web • Pais • Direccion • Telefono • Nombre de Contacto • E-mail • Entrar con la oferta en el sitiohttp://www.mslatam.com/latam/Andino/technet/MVABackEnd/Login.aspx y publicarcadauna de lasofertas.
Students to Business • Studenttobusiness • 50 mil partners in LATAM – 10% can post a job per year (5000 mil) • Idea is to train 500 mil • Students partners # 500, Finalist Imagine Cup # 100/200, buscarcertificados Microsoft, otrasdiplomados • Lu perguntar a Kim se podemos comprar 4000 exames acadêmicos (códigos) a $ 40 – 4mil/5mil • Numero de gente certificados por pais • Followup CG para ver se estarianlistos para vender elearning online
Other Marketing Initiatives • Strong PR support • Continue investment local websites • Cross banners • Cases on the web • Find Training • More local content • CPLS promotions • Spanish Newsletter • Certification Discount Campaign • Learn a new acronym – FMM
Find Training Enhancements: • Long-term initiative to drive more CPLS training referrals • search for Software Assurance classes • CPLS proximity search, viewing locations on Virtual Earth maps • sort search results in multiple ways • robust lead reporting including % of overall leads • view all courses / classes at a CPLS • shows MTM rating • (future possibility) Note: This screenshot is for demonstration purposes only and is not the final design of the site.
Niase Borjaille Director
The Company • Founded in 2000 • Operations in 2001, CPLS in 2004 • Small Company with 15 employees • Estimated growth this year: 50% • Estimated growth in MOCs: 25% • CPLS Tier 2
The Company General information • Geographic localization • 1000 km from São Paulo • Vitória – ES • The capital of Espírito Santo. Founded in 1551. • 317.000 inhabitants (2006, IBGE) • The City is formed by an archipelago of 34 islands, plus a continental portion. The total area is of 93 km ²
The Partnership • Microsoft Gold Certified Partner • 6 competencies • Advanced Infrastructure • Security • Learning Solutions • Data Management Solutions • Information Worker Solutions • Unified Collaboration Solutions • Prometric Authorized Testing Center • Pearson VUE Athorized Center
The numbers MOC Reach (units) Exam Reach (units) FY08: 751 FY09: 950 • FY08: 837 • FY09: 1046 MOC/EXAM Ratio: 1,11
The Event • Scope • To interact with IT Community • To Sell the Certification idea and value • First Microsoft Certification Event • Without Microsoft direct marketing support • 200 atendees • Second Microsoft Certification Event • 400! • The number is not enough, in itself…
The Secret (?) • As a reference, to hear and to stay near to our customers • Campaign engagement • Consultative selling: Promote Quality and Certification Value! • The TEAM! ROI MTM Benchmark: 7.92 Mindworks: 8.18
The Saying "Every day in Africa a gazelle wakes up. It knows that it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows that it must outrun the slowest gazelle or it will starve to death. It doesn't matter whether you are a lion or a gazelle. When the sun comes up, you'd better be running!"
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