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Twitter for the Communications Professional

Twitter for the Communications Professional. Hayley E. Martin Public Relations Specialist East Tennessee Children’s Hospital. What is it?.

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Twitter for the Communications Professional

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  1. Twitter for the Communications Professional Hayley E. Martin Public Relations Specialist East Tennessee Children’s Hospital

  2. What is it? • Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets."–Wikipedia

  3. What is all the fuss about? • Hot topic in all markets • “FREE,” disseminate information, foster relationships, support the bottom line • Has caused problems • The Social Network, @BronxZooCobra, Osama Bin Laden’s death

  4. Who is using it? • College students • Kids • Parents • Grandparents (22% of grandparents over 60)

  5. Who? • Pastors • Agencies • Hospitals • Organizations • …everything in between

  6. Why? • “free” • Keeps your organization relevant and current • 2-way communication • Short bursts of info • Way to reach a very specific market • Links

  7. Children’s Hospital’s social media • Facebook • More than 6,000 “likes” • Address negative comments • Twitter @EastTNChildrens • More than 1,000 followers • Posts about health info, research, product recalls, months of interest, fundraisers • YouTube • **Put 1-2 people in charge

  8. Crisis- Tuscaloosa Tornado • #WeAreAlabama • @CNN, @FEMA • @tuscaloosacity (138 tweets) @UofAlabama (37 tweets) in 48 hours • Phone numbers, missing students, power outages, dispel rumors, locate supplies, debris cleanup , food, pictures, videos, give blood • Twitter was only form of contact for some • Would you use in a crisis situation?

  9. The Nitty Gritty • Twitter • More than 106 million accounts • 640 tweets per second • 140 characters • Handle • Profile Bio

  10. Bios • @HayleyMartin87 • “Warm weather and SEC football enthusiast. UTK grad. PR Specialist. Chronic windows-down driver. Southern through and through.” • @msnbc_health • “Health, diet and nutrition news from msnbc.com. Curated by @melissadahl, @jonel_aleccia and others.” • @Chickfila • “This is the official Twitter account for Chick-fil-A. We didn't invent the chicken, just the chicken sandwich! http://www.chick-fil-a.com”

  11. Nitty Gritty • Who to Follow • Follow 255 hospitals, gov’t organizations, local news personalities, sponsors, donors, guardians etc… • Shorten links • Bit.ly, owl.ly • RT • @replies • # • #DWTKS

  12. Catch-alls • Tweetdeck • Hootsuite • Analytics • Add social networks (Facebook, Twitter, LinkedIn, Wordpress, Foursquare) • Schedule messages • Create tabs • Shorten links owl.ly

  13. A lot can go wrong in 140 characters • February 11, 2011 @ 11:24 p.m. via Hootsuite • “@RedCross Ryan found two more 4 bottle packs of Dogfish Heads Midas Touch beer….when we drink we do it right #gettngslizzerd”

  14. Red Cross admitted it accidently tweeted something intended for a personal account on it’s blog then tweeted a clever response- • “@RedCross We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

  15. Dogfish Beers asked fans to donate to the Red Cross and Red Cross used a clever fundraising pitch “Please join Dogfish Head Craft Brewery in raising money for the American Red Cross.If you’re interested in donating a pint, please click here to learn more about Red Cross blood drives. Note: Alcohol can often make you more dehydrated. Dogfish Head recommends not drinking immediately before or after donating!”

  16. My helpful hints • Phone- Ubersocial/Twitter • BE CAREFUL • Use discretion • Thursday and Fridays are the most active days of the week for Twitter. Each taking 16% of total Twitter Use. 10-11 p.m. taking up 4.8% of tweets in a day. • A study from Buddy Media says that you get most engagement if you post at 7 a.m., 11 p.m. and 5 p.m. • I tend to post between 9-11, at noon (so people can check on their lunch break) and about 3:30 • Don’t do it unless you have something to say

  17. Why Us? • Chance to be the expert • Makes us marketable • A voice to be heard • Easy • Research

  18. Questions?

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