Marketing Matters: Harnessing Values-based Marketing to Advance a Sustainable Preservation Agenda

Aug 03, 2012

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Agenda. IntroductionMarketplace snapshot/assessment10 core principles for marketing that matters . Marketing That Matters for Historic Preservation. Marketplace snapshot and assessment. Communication clutterWhat are the top issues that concern Americans/the people in your community?How do

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Marketing Matters: Harnessing Values-based Marketing to Advance a Sustainable Preservation Agenda

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