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ABCNews Health

ABCNews.com Health. Dan Childs Managing Editor, Medical Unit ABC News July 18, 2014. Introduction. ABC News Medical Unit: The health and medical “nerve center” for the network World News with Diane Sawyer Good Morning America ABCNews.com ABC News Radio

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ABCNews Health

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  1. ABCNews.com Health Dan Childs Managing Editor, Medical Unit ABC News July 18, 2014

  2. Introduction • ABC News Medical Unit: The health and medical “nerve center” for the network • World News with Diane Sawyer • Good Morning America • ABCNews.com • ABC News Radio • Nightline, 20/20, This Week with George Stephanopoulos and other shows • ABC NewsOne affiliate service

  3. ABC News Health Team • ABC News Medical Unit • Dr. Richard Besser, Chief Health and Medical Editor • Dan Childs, Managing Editor • Show producers • Medical Resident Rotation Program • ABCNews.com Health section • Producer • Reporters

  4. ABC News Health Coverage • Breaking health and medical news • Examples: CDC lab safety announcement, Ebola outbreaks • Feature stories • Examples: Opioid overprescription and heroin abuse, Sleep apnea and train conductor safety

  5. ABC News Medical Unit • Medical Unit Database • 5,000+ Medical Experts • 400+ Medical Centers and Institutions • Ph.D. and M.D. Researchers • Direct conduit to ABC News show platforms

  6. What Do We Offer the Network? • Strong editorial support on all health/medical stories • Relationships with the country’s top medical experts • “Eyes ahead” on embargoed news coming out in major journals • ABC News Medical Unit expertise

  7. Our Audience • Who we reach now • Show demographic: 45 and older, equal split of male/female • Digital demographic: 35-44, female, with family • Who we want to reach • Younger audiences who utilize social media, mobile devices

  8. More on Demographics • What are they good for? • They help us better understand our audience and highlight the issues that affect them • Demographics do not overrule news judgment; they are an indicator of the audience reaction to our news offerings, as well as a snapshot of our consumers

  9. Example Demographic Groups • Age – ex.: Working age adults aged 25-54 • Gender – ex.: Women • Ethnicity – ex.: Hispanics • Socioeconomic status – ex.: Upper-middle Class • Occupation/Employment Status – ex.: College Students

  10. How Can Your Ideas Help Us?

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