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ABCNews Health

ABCNews.com Health. Dan Childs Health Editor, ABCNews.com July 18, 2011. Introduction. ABCNews.com Health: The health and medical component of ABC News Digital ABCNews.com Health page OnCall+ Resource Site GMA Health on ABC News Now. ABC News Health Team. ABCNews.com Health section

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ABCNews Health

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  1. ABCNews.com Health Dan Childs Health Editor, ABCNews.com July 18, 2011

  2. Introduction • ABCNews.com Health: The health and medical component of ABC News Digital • ABCNews.com Health page • OnCall+ Resource Site • GMA Health on ABC News Now

  3. ABC News Health Team • ABCNews.com Health section • Producer • Associate Producer/Reporter • Freelance Writers • OnCall+ Resource Site • All-freelance team • Associate Producer • Production Assistants • ABC News Medical Unit • Dr. Richard Besser, Chief Health and Medical Editor • Roger Sergel, Managing Editor • Show producers, Researcher, M.D. Interns

  4. ABCNews.com Health Page

  5. ABCNews.com Health Page • Breaking news • Feature stories • Health/Medical news video • Show videos • Affiliate video • Medical Unit original video

  6. OnCall+ Resource Site

  7. OnCall+ Resource Site • 24 sections • Living better • Getting better • 40 different diseases, conditions and medical issues • Library of ~4,000 expert Q&A videos

  8. ABC News Now/GMA Health

  9. ABC News Now/GMA Health • ABC News’ Internet television presence • Video production arm of ABC News Digital

  10. ABC News Medical Unit • Medical Unit Database • 5,000+ Medical Experts • 400+ Medical Centers and Institutions • Ph.D. and M.D. Researchers • Direct conduit to ABC News show platforms

  11. What Do We Offer? • Original video • Strong editorial • Partnerships (MedPage Today, Inspire.com, Rodale) • ABC News Medical Unit expertise

  12. What Is Our Goal? • Maintain best qualities • Move forward to take advantage of new media • Expand our audience

  13. Our Audience • Who we reach now • Show demographic: 45 and older, equal split of male/female • Digital demographic: 35-44, female, with family • Who we want to reach • Younger audiences who utilize social media, mobile devices

  14. Our competition • Yahoo! News Websites - 46,275,000 unique users • CNN Digital Network - 37,260,000 • MSNBC Digital Network - 33,279,000 • TheHuffingtonPost.com - 21,636,000 • Tribune Newspapers - 18,269,000 • AOL News - 17,757,000 • Fox News Digital Network - 16,939,000 • ABCNEWS Digital Network - 15,727,000 • NYTimes.com - 14,426,000 • washingtonpost.com - 12,073,000 (Source: Nielsen Media Research, May 2011)

  15. New Strategies • Social Media Push • Twitter (http://twitter.com/#!/search/%23ABCDrBchat) • #ABCDrBchat • Source for faces • Promotion of stories • Facebook (http://www.facebook.com/pages/Dr-Richard-Besser/279934297218) • No existing strategy • Online patient communities • Inspire.com

  16. #ABCDrBchat

  17. Facebook

  18. New Strategies (cont.) • Breaking News Video (BNV) • ~80 Medical Centers • True platform for network integration • Interviews for shows • Soundbites for radio • Quotes for ABCNews.com stories • Videos for OnCall+ resource site

  19. New Strategies (cont.) • Medical Moments with Dr. Richard Besser • Ear Tubes (GMA Health) • Club Feet (GMA Health)

  20. What Are Our Opportunities? • Additional Social Media • Little if any true Facebook utilization • Other social media venues: Can we develop a presence? • Interactive content • Swine Flu Quiz with Dr. Besser • Mobile devices • iPad apps? • iPhone/Droid possibilities?

  21. From Concept to Practice • Idea • Discussion with Medical Unit • Prototype • Marketing/Publicity • Implementation

  22. How Can Your Ideas Help Us?

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