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Business and Management Research. WELCOME. Lecture 7. Data collection. The execution phase of the research process begins with data collection. Steps in the research process. Data collection.
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Business and Management Research WELCOME
Data collection • The execution phase of the research process • begins with data collection Steps in the research process
Data collection • After preparing a suitable sample, the researcher collects the data from the units in this sample. • It is very important that the data are collected without any errors. • Data collection errors may arise if questions are asked in a wrong way. • Data collection is done in two stages: • pre-testing : collecting data from a small sample to test whether the data collection plan for the main study is appropriate • the main study.
Methods of data collection • 1. Primary data collection: data which are collected for the first time and are original • 2. Secondary data collection: Data which have been collected by some other researchers and published. • Primary data is collected through: • 1. Observation • 2. Interview • 3. Questionnaire • 4. Mail survey • 5. Online survey
Methods of data collection • Important sources of secondary data include: • Official report of the local government. • 2. Official publications of the foreign governments such as UN • 3. News papers and books
Online survey tools • Survey Monkey (www.surveymonkey.com) is a popular online survey tool • It is designed to be easy to use • Its ease of use may account for its relative popularity
