Business and Management Research

1. Business and Management Research WELCOME

2. Lecture 8

3. Methodology and results sections

4. Report structure • Title page • Abstract • Introduction • Related work • Method • Results • Discussion • Conclusion • References • Appendices

5. Report Structure Abstract Introduction Participants Design Apparatus/Materials Procedure Method Results Discussion & Conclusion References

6. Methodology Section

7. Methodology Section • The methods section is the most important part of a • research paper . • It provides a clear description of : • how the research was done. • what was done to answer the research question • how the results were analyzed.

8. Methodology Section It must be written with enough information so that: (1) the research could be repeated by others to evaluate whether the results are reproducible, and (2) the audience can judge whether the results and conclusions are valid.

9. Methodology Section • The method starts directly below the introduction. • It is typically divided into three subsections: • Participants • Materials • Procedure

10. Methodology: Participants Example Method Participants 20 male and 20 female participants from Birmingham City University participated in the current study. No other demographic information was collected. • Information on participants includes: • Number of participants. • Procedures for selecting participants or the sampling method (random, opportunistic etc.). • Demographic information (age, gender, occupation, educational level). • If some participants did not complete the experiment, state how many and why they did not continue

11. Describe materials used and their function in enough detail so others can replicate For example: in describing word lists, include the number of words, approximate length of words, were they in capital or lowercase letters, etc. A copy of the materials can be included in an appendix at the end of the paper; you would refer your reader to that appendix; (see Appendix for a complete list of the words used in this experiment). Methodology: Materials

12. Methodology: Procedure The procedure is like the instructions for baking a cake or making something from Lego. It describes exactly what was done in the study and the order in which things were done. Describe the instructions given to participants The procedure should be logical, and contain sufficient information for the reader to follow.

13. Methodology Participants Sixty university students (30 males and 30 females) participated in this study for extra course credit in a Psychology 100 course at the University of Victoria.... Materials Three word lists were created, each of which consisted of 20 words. See Appendix for a complete list of the words used in this experiment. All words were written in lowercase letters. The length of each word ranged from 5 to 8 letters... Procedure Participants were tested individually in the presence of the experimenter... Methodology Example

14. Methodology Example Method Participants 20 male and 20 female participants from Birmingham City University participated in the current study.

15. Results Section

16. Results Purpose: To report the key findings and the statistical analyses conducted • The results section is one of the most feared sections of the report. • The results section should start with descriptive (summary) statistics (e.g. Mean, median, range etc.) • A summary table of descriptive statistics can be provided • Use graphs and graphs and axis are titled and the graph means something to the overall report.

17. Results The mean number of words was 25.6 and the mean. See Figure 1 for a summary of descriptive statistics. These data were analyzed using a t-test and the results were statistically significant, t(30) = 4.99, p = .002, suggesting that younger participants were able to recall more words than older participants. Result Example

18. Successful Report Writing Start writing early – important details about the study may be forgotten if the write-up is left to the last minute. Remember – a naive reader should be able to follow your report and replicate your findings. Read – reading journal articles will help you with structuring your report and understanding the required style. Reflect – reflect upon the comments you receive on your practical reports and essays – these are provided to help you!

19. Figure Example: Figure 1. Average number of words recalled as a function of age. Average Words Recalled

20. Link to Sample Research Paper http://camosun.ca/documents/schools/artsci/apa-sample-research.pdf This sample is a great template and you can follow it closely.