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Connotations vs. Denotations

Connotations vs. Denotations. Connotation. the meaning, association, or emotion that has come to be attached to a word. Can be positive or negative Example: the name ‘Hollywood’ connotes such things as glitz, glamour, tinsel , celebrity , and dreams of stardom. Denotation.

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Connotations vs. Denotations

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  1. Connotations vs. Denotations

  2. Connotation • the meaning, association, or emotion that has come to be attached to a word. • Can be positive or negative • Example: the name ‘Hollywood’ connotes such things as glitz, glamour, tinsel, celebrity, and dreams of stardom.

  3. Denotation • the literal dictionary definition of a word. • Has a neutral, objective tone. • For example: • the name ‘Hollywood’ denotes an area of Los Angeles, worldwide known as the center of the American movie industry.

  4. Loaded Words • Words with strong, emotional connotations. • For example: • “Lose the slouchy sweats…put on a sassy skirt” • Venus commercial

  5. Activity Directions… Using the advertisement guide, work with your partner and answer the questions. We will be discussing your answers after you finish.

  6. Homework: Connotation Paragraph • You will be analyzing a commercial you see on TV. • Your paragraph needs 7-10 complete sentences. • Make sure to include the following: • Name of the product • Identify the advertisement’s audience • Describe the effect of the picture and loaded language on the audience • Rate the advertisement’s effectiveness with explanation.

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