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BRAND CONNOTATIONS

BRAND CONNOTATIONS. WOMEN. FASHION. NIGHTLIFE. COCO CHANEL. VOGUE. What do YOU think of when you hear, “little black dress”?. VERSATILE. GO-TO. STYLISH. CLASSIC. FLATTERING. SEXY. RED CARPET. AUDREY HEPBURN. TRUSTY. AFFORDABLE. TARGET DEMOGRAPHICS.

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BRAND CONNOTATIONS

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  1. BRAND CONNOTATIONS WOMEN FASHION NIGHTLIFE COCO CHANEL VOGUE What do YOU think of when you hear, “little black dress”? VERSATILE GO-TO STYLISH CLASSIC FLATTERING SEXY RED CARPET AUDREY HEPBURN TRUSTY AFFORDABLE

  2. TARGET DEMOGRAPHICS • Like their namesake, the iconic little black dress, these wines are versatile, trustworthy, reliable and perfect for any occasion. • Perfect for Everyday: • Premium Domestic Category • Soft, fruit-forward style • Great food pairing options • Ladies Choice Events: • Girls’ Night • Book Clubs • Parties • Gifts • Celebratory

  3. CONSUMER VISION Utilize the power of the timeless, classic icon, the“Little Black Dress” to drive the strongest sellingfemale targeted wine in the marketplace

  4. WINEMAKER Little Black Dress Wines are crafted with a “feminine touch”, in a fruit-forward style with the female palate in mind: MADE BY A WOMAN, FOR WOMEN. • ZIDANELIA “Z” ARCIDIACONO • Millennial-aged, female winemaker • Texas born, raised in Argentina • Enthusiastic & passionate about LBD wines! • Connecting with target consumer: • Travels market - LBD Happy Hours & Girls’ Night • Twitter & Skype chats

  5. WOMEN’S CHARITIES • Little Black Dress Wines cares about its consumers, and supports charitable causes that are important to women. • CAUSE MARKETING • For women, label design, bottle shape, and the winery philosophy rank just as high as wine quality.¹ • Opportunity to engage consumers with local events and online • Breast Cancer initiatives rank highest among causes important to American consumers (44 %)²

  6. BRAND PORTFOLIO DIVA Line Classic LBD New Packaging! ETA January 2015

  7. OPPORTUNITY • GIRLY WINES ARE POPULAR! • Female-focused brands are gaining popularity, up +17.8% in $ Vol • LBD is rising in the ranks, up to the #4 slot after Cupcake, Middle Sister & Skinny Girl, surpassing Be! • LBD has a greater $Volthan Be and has a comparable turn rate to top competitors Skinny Girl & Middle Sister

  8. LBD LOYALTY LBD has more repeat buyers than competitive set and is now exceeding that of Cupcake! Loyalty (Share of Requirements) % Repeat Buyers LBD shoppers will be loyal customers to stores that carry their brand of choice!

  9. AWARD WINNING 2012 Vintage SILVER 2012 Vintage GOLD 2012 Vintage BRONZE

  10. AWARD WINNING

  11. PEOPLE ARE TALKING…

  12. TOP RETAIL ACCOUNTS AAFES ALBERTSONS BI-LO MARKET BJS WHOLESALE CLUB CVS DILLIONS DOMINICK’S FARM FRESH FESTIVAL FOODS FOOD 4 LESS FOOD LION FRED MEYER FRY’S GIANT EAGLE HEB HANNAFORD HARRIS TEETER HY VEE INGLES JEWEL OSCO KROGER LOWES FOODS MARSH SUPERMARKET MEIJER NEXCOMM PIGGLY WIGGLY PUBLIX QUALITY FOOD CENTER RALEY’S RALPH’S RANDALL’S / TOM THUMB SAFEWAY SHAWS SHOP N SAVE SMITH’S STATER BROS SWEETBAY TARGET TOTAL WINE AND MORE UNITED SUPERMARKET VON’S WALMART WEGMANS WHOLE FOODS WINN DIXIE

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