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Persuasive writing. Structure. Intro about what you believe One supporting reasons per paragraph What others think Conclusion. The reader. Aim is to get reader to agree with you Who is the reader? Select language that will appeal to them Choose arguments which are tailored to them
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Structure • Intro about what you believe • One supporting reasons per paragraph • What others think • Conclusion
The reader • Aim is to get reader to agree with you • Who is the reader? • Select language that will appeal to them • Choose arguments which are tailored to them • As a person who’s out at school and sports clubs a lot, an older cat will fit into your lifestyle better than a kitten
Facts, figures and experts • Use percentages and figures • 25% of cat owners feel that • One in three cats • Refer to facts • For example, 300 cats a year are lost • Quote an expert • As Cats Protection concludes
Connectives • These link your paragraphs • First of all, secondly, finally • However, because, so, to conclude
Personal pronouns • We • Us • Our
Assume agreement • Of course • Surely • Without doubt • I’m sure you agree
Powerful adjectives • Dramatic words which describe nouns • Terrifying • Electrifying • Unbelievable
Emotive language • Words and phrases which make the reader feel an emotion • Miserable • Helpless • Hungry
Rhetorical questions • Questions which don’t expect an answer • Surely this isn’t the case? • Who would expect that?