Shiga University SIFE Project Team

1. Hikone City, Shiga Prefecture Hikone City, Shiga Prefecture Kouyou Shishiyama Mayor of Hikone City University \1,210,000 Ministry of Land & Infrastructure \1,900,000 Yasuo Ichien Chairperson of Hikone “Ubiquitous” Industrial Commitee NTT DoCoMo \800,000 Alumni Association \100,000 TOTAL　　　　　　　　￥4,010,000 Kazuma Yamasaki Chairperson of Hikone Scenic Forum Software Development \1,500,000 Ｔｅｌｅｃｏｍ　Costs\118,000 Experimental demonstration \197,000 Concert \800,000 Personal \100,000 Jun Takenaga Associate Professor, Faculty of Economics Jun Takenaga Associate Professor, Faculty of Economics Jun Takenaga Associate Professor, Faculty of Economics Jun Takenaga Associate Professor, Faculty of Economics Jun Takenaga Associate Professor, Faculty of Economics Equipment \638,800 Miscellaneous \656,200 TOTAL　　　　　　　　￥4,010,000 Shinichi Taniguchi Professor, Faculty of Economics Shinichi Taniguchi Professor, Faculty of Economics Shinichi Taniguchi Professor, Faculty of Economics Shinichi Taniguchi Professor, Faculty of Economics Shinichi Taniguchi Professor, Faculty of Economics Akiko Manabe Professor, Faculty of Economics Akiko Manabe Professor, Faculty of Economics Akiko Manabe Professor, Faculty of Economics Akiko Manabe Professor, Faculty of Economics Mary O’Sullivan Foreign Teacher, Faculty of Economics Mary O’Sullivan Foreign Teacher, Faculty of Economics Ian Shortreed Lecturer, Faculty of Economics Ian Shortreed Lecturer, Faculty of Economics Ian Shortreed Lecturer, Faculty of Economics Annual Report 2007 Annual Report 2007 Business Advisory Bord In the future Preserve the historical heritage of smaller cities through tourism In the future, we wish to expand our user testing with volunteer guides and by making the system available along bus routes in the Hikone area. We also plan to add a user response form on the map in order to receive feedback on how to improve the guide itself. Finally, although we are still in the early stages of development, we foresee the possibility of expanding the system to other cities in Japan at a low cost and with little additional risk. KazumasaIwane NTT Docomo Kansai Shiga Branch Chief HIKONE Hikone at a Glance Location: Northeast Shiga Area: 9,815 km2 Population: 110,8６０ Income Visitor Profile About 400,000people come to HIkone every year. This chart shows from which areas visitors came last year. Almost all visitors came from prefectures near Shiga. Hikone Chubu 30% Kaoru Horikawa President Charmant Inc. Head of Alumni Association Expenses Kansai 35% Shiga 22% Other Areas 13% Faculty Advisors Team Members Yasuhiro Tsuchida YukaYokoi Kayo Otani Saya Hayashi AsamiMagari MikaYamashita NaomiGoto YukiMizuno Tomohiko Fujinami Shunsuke Takahashi An upgraded system be released in 2008 Solar Powered: doesn’t need ACAdaptor Portable：can be placed anywhere Multi-Lingual: iｎｆｏｒｍａｔｉｏｎ displayed in multiple languages (English、Chinese and Japanese) Cost Performance:reduces cost of current terminal by 80% System Performance: more information can be transmitted faster Solar Panel You can actually use the QR code! Please have a try！ Project Overview Transmitter ○ Tｏｔａｌ　ｈｏｕｒｓ spent 2651 ○ People directly involved 1262 ○ Businesses directly consulted 5 ○ Mediacoverage 8 Sponsor http://ub.shiga-u.jp/hikone/ ShigaUniversitySIFEProjectTeam ShigaUniversitySIFEProjectTeam

2. Project Contents and Results Project Contents and Results １０％ ５％ ２０％ 　１９％ 　２７％ 　１３％ Criteria Our Aim Our aim is to preserve the cultural and historical heritage of smaller Japanese cities by revitalizing these cities through tourism. Compared to big cities where many people visit, smaller cities do not promote their own cultural or historical heritage. If no one promotes these areas, old historical buildings in these cities will be destroyed. Therefore, we developed a new type of mobile technology and we are going to suggest one possible way to promote tourism using mobile phones in smaller cities like Hikone where our university is located. Touch and Acquire Experimental Demonstration Criteria Criteria Visitors’ Age Using QR Codes 1. Get a special map 2. Scan the QR code 3. Scan the information TownNavi for HIKONE City Q1 What did Hikone Castle Museum used to be? Q2 Where do you think Tenbin-yagura was moved from? Q3 Why does Jiho-sho’s bell sound so beautiful? Q4 Where do you think the tower of Hikone Castle was moved from? Information about 134 shops You can also search the content by genre eating lodging sightseeing spots transportation shopping parking lots Media Coverage Publicity The mass media was also very interested in our activities. We received interviews from newspapers and radio and TV stations Opera concert at the university auditorium Guided elementary school students Universityof Michigan students ShigaUniversitySIFEPｒojectTeam ShigaUniversitySIFEPｒojectTeam