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CHAPTER 15 Science and the Mass Media

CHAPTER 15 Science and the Mass Media. Section 1: Science as a Social Institution Section 2: Mass Media as a Social Institution. Section 1: Science as a Social Institution. Objectives:. Identify factors that have contributed to the institutionalization of science.

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CHAPTER 15 Science and the Mass Media

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  1. CHAPTER 15Science and the Mass Media Section 1: Science as a Social Institution Section 2: Mass Media as a Social Institution

  2. Section 1: Science as a Social Institution Objectives: • Identify factors that have contributed to the institutionalization of science. • Explain how the norms of scientific research differ from the realities of scientific research.

  3. Section 1: Science as a Social Institution The Institution of Science • Science emerged as a recognizable system of study in Greece during the 300s B.C. and was reborn in Europe in the 1300s as a result of the following factors: • The scientific revolutionemerged in the 1500s • Industrializationled to the emergence of modern science in the late 1800s and early 1900s

  4. Section 1: Science as a Social Institution Norms and Realities of Science • NORMS: Universalism, organized skepticism, communalism, disinterestedness • REALITIES: Fraud, competition, Matthew effect, conflicting views of reality

  5. Section 2: Mass Media as a Social Institution Objectives: • Trace the major developments in the history of mass media, and identify the types of mass media in the United States. • Explain how the sociological perspectives of mass media differ. • Discuss some contemporary mass-media issues.

  6. Section 2: Mass Media as a Social Institution History of Mass Media • Writing and Paper – a written language was needed to record business and other transactions. Paper was developed some time between 3100 and 2500 B.C. • Printing Press – during the 1450s Johannes Gutenberg developed moveable type

  7. Section 2: Mass Media as a Social Institution History of Mass Media (continued) • The Industrial Age – with rising standards of education and increasing requirements for factory work and life in the city, more people learned to read and write • The Computer and the Information Society – the digital computer completely transformed the way people store and access information

  8. Section 2: Mass Media as a Social Institution Types of Mass Media • Print Media –include newspapers, magazines, and books • Audio Media – sound recordings and radio • Visual Media – movies, television, videocassettes, and DVDs • Online Media – Internet

  9. Section 2: Mass Media as a Social Institution Sociological Perspectives of Mass Media • The Functionalist Perspective – focuses on the ways in which mass media help to preserve social stability • The Conflict Perspective – focuses on how mass media serve to maintain the existing social order

  10. Section 2: Mass Media as a Social Institution Contemporary Mass Media Issues • Influence on children • Effect on civic and social life • Power in shaping public opinion

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