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Social Selling Training Session

Social Selling Training Session. “We do not have a choice of whether we do social media, the question is how WELL we do it.” -Erik Qualman Author of Socialnomics.

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Social Selling Training Session

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  1. Social Selling Training Session

  2. “We do not have a choice of whether we dosocial media, the question is howWELLwe do it.” -Erik Qualman Author of Socialnomics

  3. 70% of the buyer’s journey is completed before there’s any interaction with your sales team.LinkedIn generates more leads than Facebook, Twitter, or blogging for B2B.

  4. Your Profile CONSIDER YOUR AUDIENCE

  5. Your Profile Do I really need a photo when I could look like this? What is a professional photo? Profile Photo No family photos Clear, easily identifiable Gauge level of necessary formality by your clients/industry Consistent with Twitter

  6. Your Profile Do: Highlight your potential to add value Include keywords to impact your search engine rank Don’t: Restate your title as your headline State the obvious or the irrelevant Headline Keywords galore

  7. Your Profile Examples of Creative Headlines Eye-catching symbols Clear call-to-action Timely and relevant content

  8. Your Profile Don’t write your typical bio Write in the 1st person Include contact details Upload content Summary Section

  9. 20 Minutes a Day Find time for these activities

  10. 20 minutes a day Post updates regularly, but not too frequently Mix your product/company posts with relevant links to other articles and content Interact with your connections’ posts Maintain Conversations

  11. 20 minutes a day Join groups that support your role, industry and purpose Add value regularly DON’T SELL Make Connections Through Groups

  12. 20 minutes a day Look at who viewed your profile Get introduced Monitor your connections’ connections Start New Conversations

  13. Prospecting Find leads on LinkedIn

  14. Prospecting Identify decision makers Find ways to tailor communications Send InMail Follow the company page Find new leads

  15. Need More Help?

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