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Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello

Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello. Accounting. Income statement - Total net income: 5,807,000 to 6,824,000 Balance sheet - Assets more than double Statement of cash flow - Net investing cash flow - Depreciation and amortization.

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Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello

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  1. Casie Hartman Erin Hampe Asiana Gilchrist Kathryn Kehoe Olivia Carabello

  2. Accounting • Income statement • - Total net income: 5,807,000 to 6,824,000 • Balance sheet • - Assets more than double • Statement of cash flow • - Net investing cash flow • - Depreciation and amortization

  3. Risks and Challenges for Coca-Cola • Obesity and inactive lifestyles • Water quality and quantity • Evolving consumer preferences • Competition

  4. Coca-Cola Finances • Revenue remains nears constant $21 million in the past years -Always increases in small but steady increments • Reasons for profit -Very large market and brand recognition -Transactions with other competitors -Dr Pepper Snapple Group

  5. If I were an Investor… • Would invest • Steady yet increasing revenue • Transactions with other competitors • World Wide Market

  6. Management • Key competitors: Pepsi and Cadbury Schweppes • Overall Competitive Strategy • Focus on the Market • Needs of consumers and franchise partners • Get out into the market • World view • Execution • Curiosity

  7. Management • Mission: Enduring. • To refresh the world • To inspire moments of optimism and happiness • To create value and make a difference • Vision: what needs to be accomplished for growth. • People • Portfolio • Partners • Planet • Profit • Productivity

  8. Management and Information Systems • Information needed to operate -Current market share -Consumption rate -Consumer tastes -Where the products are demanded -Competitors • Technology -An enterprise resource planning software -Timekeeping and routing application

  9. Supply Chain • Coca-cola produces concentrates, bottling partners manufacture, package, and distribute • Began delivering to Wal-Mart warehouses in 2006 • Acquired North American operations of Coca-Cola Enterprises in 2010

  10. Information Systems • Focused on identifying and improving performance • Stores data on microfilm • New digital management system used to organize archival information

  11. Marketing Strategy • Selectively broaden the family of beverage brands to drive profitable growth. • Serve customers with creativity and consistency • Direct investments to highest potential areas across markets. • Drive efficiency and cost-effectiveness everywhere

  12. Coca-Cola’s Brand Equity • Corporate logo recognized worldwide • Brand loyalty -Keeping consumers satisfied • Soda markets: nationally and internationally

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