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The lifecycle of Artwork management

The lifecycle of Artwork management. Approach. N Feely. Define. CI. Artwork Management. Tender. Governance. On- Boarding. Introduction – about us. Introduction. Alternative working models are not heresy. But executing them badly is a sin

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The lifecycle of Artwork management

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  1. The lifecycle of Artwork management Approach N Feely Define CI Artwork Management Tender Governance On- Boarding

  2. Introduction – about us

  3. Introduction • Alternative working models are not heresy. But executing them badly is a sin • Proposed outsource as an alternative back 1995 • Needed technology to assist • Much easier today … perhaps too easy .. Make your own hurdles

  4. Artwork Management Cycle Approach Define CI Artwork Management Tender Governance On- Boarding

  5. Approach – with caution At are the Approach In/out or both? CI • Do nothing • Reengineer & keep in house • Outsource • Everything • Just artwork production • Just workflow tools • Just changes / NPI • Centralised / decentralised • Orientation • Market facing • Production facing • Considering the phasing implications of any decision Define Artwork Management Governance Tender On- Boarding

  6. The Business Case – is it packed? Approach Define Business Requirements • Service • Finances (RoI) • Quality • Risks • Benefits and dis-benefits • Organisation • Stakeholder Management • Communications plan CI Define Artwork Management Governance Tender On- Boarding

  7. The Tender Process –more brutal than tender? Approach RFI > RFP > interview > Audit > negotiate • Set (communication) roles • Analyze the market carefully • Don’t waste people’s time • Be truthful about “as is” • Set success criteria • Stay independent • Total consistency of message • Brief audit team thoroughly • Pricing • Fully fixed • Fully flexible • Blended • Find best fit partner CI Define Artwork Management Governance Tender On- Boarding

  8. On-Boarding – is everyone on the train? Approach That was the interview this is the job CI • Strict countdown to go live • PM methodology • Phased or big bang • Contracts • MSA, SOW(s), SLA • Quality Tech Agreement • Standards • Workflow / DAM • Specs • Configuration • Validation • Relationship building • Remember you have nothing until a signature Define Artwork Management Governance Tender On- Boarding

  9. Governance – who’s driving the train? Approach Account Management • Account owner on each side • Regular Reporting (in SLA) • Daly • Weekly • Monthly • Quarterly • Exception reporting • Triggers & Actions • Invoice procedure • Times • Disputes CI Define Artwork Management Governance Tender On- Boarding

  10. Continuous Improvement – Approach Are we there yet? • What does excellent look like • Speed • Quality • Cost • Bake in CI process . • Demand innovation CI Define Artwork Management Governance Tender On- Boarding

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