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National Seminar Plan Draft

National Seminar Plan Draft. For Mr. Wolff, ATA HQ Staff Master Greg Moody. 1. Goals For Improvements. Worlds and National Events: To make it exciting for owners so they come Inspire them for the reminder of the year to produce for themselves Resulting in more production/income for ATA

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National Seminar Plan Draft

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  1. National Seminar Plan Draft For Mr. Wolff, ATA HQ Staff Master Greg Moody 1

  2. Goals For Improvements • Worlds and National Events: • To make it exciting for owners so they come • Inspire them for the reminder of the year to produce for themselves • Resulting in more production/income for ATA • To participate in more events that give the owner results that impact their school • Also resulting in more production/income for ATA • Regional Training: • All needed training is available at regional level • Make More Overall Income from events: • The total of all events should be increased 20-50%

  3. Prior Suggestions • Offer ProTech Certifications regionally and have multiple 1 hour (or 75 min) refresher/intro courses on EVERY ProTech course • Improves ProTech distribution and allows for updating worlds schedule. • Change Worlds Schedule • Per alternate schedule options attached • Use Worlds as a Pre-Sell Opportunity • Worlds should promote all divisions and present opportunities for sales for year.

  4. Part I: World & Nat’l Tournaments • Worlds Schedule: • World Championships (same as we do now) • International Instructor Conference • 1 and 2 day options presented • Cost either $299 or $399, regardless of how many events are done • Nationals Schedule: • National Championships (same as we do now) • National Instructor Conference (Fall and Spring) • 1 day prior to National Championships • Cost either $199 or $299, regardless of how many events are done • Black Belt Nationals Schedule: • Same as Nationals but less training (maybe ProTech only) and cost $99

  5. Option #1: Worlds Schedule • Two Day Prior Tuesday Wednesday Thursday Friday - Sunday Keynote Address ProTech, Instruction and Business Seminars Final Address (School Owners Mtg) World Championships All Instructors Year Training ProTech, Instruction and Business Seminars Part I: World & Nat’l Tournaments

  6. Option #2: Worlds Schedule • One Day Prior Tuesday Wednesday Thursday Friday - Sunday Keynote Address Final Address (School Owners Mtg) World Championships All Instructors Year Training ProTech, Instruction and Business Seminars Part I: World & Nat’l Tournaments

  7. s Nationals Schedule(s) • Fall and Spring Nationals Tuesday Wednesday Thursday Friday - Sunday ProTech, Instruction and Business Seminars World Championships Final Address (School Owners Mtg) Part I: World & Nat’l Tournaments

  8. s Black Belt Nationals Schedule • Optional Additional ProTech & Other Tuesday Wednesday Thursday Friday - Sunday ProTech, Instruction and Business Seminars (more limited than other National Events) World Championships Final Address (School Owners Mtg) Part I: World & Nat’l Tournaments

  9. Seminar Schedule at Worlds: • How it would work: Keynote… Keynote Address ProTech, Instruction and Business Seminars Final Address (School Owners Mtg) All Instructors Year Training ProTech, Instruction and Business Seminars • The Keynote Address would bring an additional speaker – maybe a Master’s Council member but preferably someone from outside the ATA to reinforce the overall themes we want to promote. • Examples: Tony Robbins, Gene Simmons, Jhoon Rhee… • www.keynotespeakers.com has many options for a reasonable price. Part I: World & Nat’l Tournaments

  10. Seminar Schedule at Worlds: • How it would work: All Instructor Training… Keynote Address ProTech, Instruction and Business Seminars Final Address (School Owners Mtg) All Instructors Year Training ProTech, Instruction and Business Seminars • The All Instructor Training would be with a Master’s Council or high ranking staff member and be a seminar with all the instructors on subjects such as: • How to get the most out of the next few days training… • How to use this in your school to make it better… • Plan out the year – till next Worlds! Part I: World & Nat’l Tournaments

  11. Seminar Schedule at Worlds: • How it would work: All Instructor Training… Keynote Address ProTech, Instruction and Business Seminars Final Address (School Owners Mtg) All Instructors Year Training • ProTech/Seminars Schedule: • Break to re-allocate rooms: • Sample 2 Day Schedule on next page ProTech, Instruction and Business Seminars Part I: World & Nat’l Tournaments

  12. Seminar Schedule at Worlds: • How it all works, Day 1 (Tuesday)… Part I: World & Nat’l Tournaments

  13. Seminar Schedule at Worlds: • How it all works, Day 2 (Wednesday)… Part I: World & Nat’l Tournaments

  14. Seminar Schedule at Worlds: • How it would work: All Instructor Training… Keynote Address ProTech, Instruction and Business Seminars Final Address (School Owners Mtg) All Instructors Year Training ProTech, Instruction and Business Seminars • Final Address: • What to do now… • New ATA Items (like School Owners Meeting) • Maximizing Tournament Part I: World & Nat’l Tournaments

  15. Worlds Seminar Schedule • ProTech: • 35 Schedule Slots are available… • There are 27 different ProTech courses (per Katie Sharp email 4/9/10) • Would schedule instructors so they can teach to their expertise • If we have 10 Instructors, no one would have to teach more than 4 courses • Slots can be filled a variety of ways… options: • Could do 27 different courses (or more) • Could use 2, 3 or more consecutive slots for a longer course • Could repeat popular / needed courses and offer others less • Business/Instruction: • 14 Business and 11 Instructor Slots… • Can be shifted and reorganized like ProTech • KEY: All seminars pre-sell regional ones! Part I: World & Nat’l Tournaments

  16. Worlds Schedule: Tournament • The tournament days (Thursday-Sunday)… • School Ops Booth… • Goal: to encourage instructors to open schools • WMA School Owners Room… • Have owners meet with Rep and plan annual purchase • Have training on how to display and sell merchandise, not just sell it • SCS Booth… • Have SCS Staff available for questions and ? • Training and Instruction Booth… • Have Instruction staff available for questions, how to update their curriculum, using Leadership, how to train staff… • Have staff available for business questions… • Up-sell “Mentoring Programs” • These can be done at Nationals as well Part I: World & Nat’l Tournaments

  17. Seminar Schedule at National(s): • Thursday… Part I: World & Nat’l Tournaments

  18. National(s) Seminar Schedule • ProTech: • 21 Schedule Slots are available… • Business/Instruction: • 6 Business and 5 Instructor Slots… • Can be shifted and reorganized like ProTech • At Nationals, these may be reallocated based on need/popularity • Simplification: The same seminars should be offered at both nationals • if people go to both, they have opportunities for different training at each event! • KEY: All seminars pre-sell regional ones! Part I: World & Nat’l Tournaments

  19. Seminar Schedule at BB Nationals: • Estimating 2 Rooms Only: Thursday… Part I: World & Nat’l Tournaments

  20. BB Nationals Seminar Schedule • ProTech: • 8 Schedule Slots are available… • Business/Instruction: • 4 Business and 4 Instructor Slots… • Can be shifted and reorganized like Regular Nationals • KEY: All seminars pre-sell regional ones! Part I: World & Nat’l Tournaments

  21. Event Income Allocation • The number of slots per area (% of event) • Note: If BB Nationals has no training events, the allocation is approximately the same. Part I: World & Nat’l Tournaments

  22. Part II: Regional Seminars • Instruction and Business Seminars… • Current plan and updates • Regional ProTech Seminars • Current and future suggestions Part II: Regional Seminars

  23. Instruction and Business Seminars • Current Plan is to schedule 16 each (Biz & Inst) per year • 4 per quadrant of the country per year • Current Income model: $99 with a $99 WMA Credit • Net for seminars approximately 50% less travel & expenses • Gross Income Estimate: $48,000 • (16 Business + 16 Instruction) X $50 X 25 Participants=48,000 • Goals • Improve regional instructors production • ATA-regional relations • Build regional growth plans • Future: Continue 16 each – total of 32 per year • NOTE: This was possible because ATA has taken control of scheduling seminars rather than waiting for regions to request them. Part II: Regional Seminars

  24. ProTech Seminars • Regional Average Seminars per year: 14 (2006-2009 Average) • Current pricing $220 • Note: Average income per attendee: $255 (why is this higher?) • Average per region: .53 per region per year • Problem: It’s very hard to get all 27 seminars • Example: If an instructor took 4 seminars per year (which is higher than the maximum based on average offered in a region), it would take 6.75 years to get all seminars in • If recertification is every 3 years it’d be impossible to recertify with a seminar (excepting ProTech camp) • Future • Need to increase regional seminars to 1-3 per region • Need to spread all seminars out over a 5 year period so it’s possible to get the range of seminars in their region or adjacent region • Method: Use same seminar scheduling team as the Inst & Biz seminars Part II: Regional Seminars

  25. ProTech Seminars • Calculating How Many We Need: • 30 seminars (including growth to more seminars) • 26 regions  4 quadrants = 6.5 regions per Quadrant • Plan is to get all 30 in each quadrant • Average 1 seminar per region (26 total/yr) = 4.5 years to get all seminars within a quadrant • Average 1.5 seminars per region (52/yr) = 3 years • Average 2 seminars per region (52/yr) = 2 years • Suggested Goals: • 2010 (Worlds)-2011 Goal: at least 1 seminar / region • 2011-2012 Goal: 1.5 seminar avg/region Part II: Regional Seminars

  26. Part III: Income Comparison • Current (Historical): • Based on averages and real numbers from 2006-present • Proposed: • Very conservative estimate based on number of participants and income. Net income should be higher because: • Seminars will be scheduled earlier (1 year in advance) • Participation should be higher because people can plan ahead • Seminars will be sold at National Events! • Expenses should also be lower as flights and expenses can be planned • We won’t add Black Belt Nationals as there is no basis for comparison. Adding BB Nationals should increase regional participation as well – more chances to sell regionally. Part III: Income Comparison

  27. Calculating Proposed Income • Tournament: $179,300 • Total Income (Business / Inst / ProTech): $179,300 • Worlds: $119,600 • Average Worlds Participants ProTech: 357 • Average Worlds Participants (Non-ProTech): 150 (estimated) • Estimated Total Participants: 400 (many did both) • Total Income: 400 X $299 = $119,600 • Nationals (Fall + Spring): $59,700 • Average Participants ProTech: 255 • Average Worlds Participants (Non-ProTech): 75 (estimated) • Estimated Total Participants: 300 (many did both) • Total Income: 300 X $199 = $59,700 • Regional Seminars: $90,506 • 1 Seminar Per Region (Average): $119,600 • Regions: 26 • Average Regional Participants: 18.5 • Note: This should be much higher since we are scheduling in advance • Estimated Total Participants: 26 X 18.5 = 481 per year • Average Income Average per Participant: $188 • Total Income: 481X $188 = $90,506 Part III: Income Comparison

  28. Comparison: Last 12 Months Part III: Income Comparison

  29. Comparison:’06-’09 ProTech Average Part III: Income Comparison

  30. Comparison: Less Conservative Part III: Income Comparison

  31. Overall Issues • To make this work: • Worlds/Nationals must sell regional seminars • Seminar scheduling team needs to work together • ProTech, Business and Instruction need to be scheduled with a “big picture” plan, not as individual separate entities. • When a HQ representative calls a regional senior, they need to schedule ALL the classes which are planned for the region. • Need to stay on task 18 months ahead of the schedule • Also have room for adaptation – adjust the schedule and plan based on regional events, needs, etc. • Need to get schedule of ProTech staff instructors and decide how to schedule this large group • ProTech/Other Seminars need to be evenly distributed • Overall plan needs to work towards access for all needed seminars over a reasonable period. (i.e. don’t just schedule a few types of seminars) • Cross Sales should be done at each event

  32. Conclusions • Redesigning ProTech scheduling will… • Improve Participation: • Get more instructors certified: availability locally + better planning & sales • Get more participation in more events at National Events • Get more instructors trained (increases weapons participation @ tourn.) • Increase Income: 22% to 46% increase in ProTech income • Redesigning Worlds Schedule will… • Make the International Instructor Conference more exciting • Make more income from pre-events (42% to 61% increase) • Make it much easier to handle registrations, etc… • Pre-Sales at Worlds will… • Make more money for each division • Encourage new school development (ATA School Ops) • Increase attendance at all other events

  33. Difficult to Measure Results • We can “guess” these will happen… • Business Courses • Motivate instructors to market and sell more = more $ for ATA • Improve communication with owners = happier owners • Increase cross sale of all items = more overall sales • Improved ProTech Course Distribution • Will create more students who want to compete = more tournament $ • Will create better trained instructors = more success in schools • Booths at Events • Will create more schools, increase business in all divisions

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