How to Choose the Right Social Media Platform for Promoting the Event

1. How to Choose the Right Social Media Platform for Promoting the Event

2. Social media is vast and with a larger number of audiences using social media platforms daily, promoting an event becomes fairly easy. But the issue arises when you are unaware which content to post on which platform. Ending up promoting a video link on twitter might not help you as much as posting the video on YouTube or Facebook. It means you are not catering to the targeted audiences and your content will not be appreciated much. That is why, awareness of content sharing on precise platforms is important. www.digitalplatter.in

3. Facebook: To create awareness and exposure for any kind of event, Facebook is the best option.With Facebook, use paid promotion ads and establish KPI. Use the ‘Event’ feature on Facebook: Let your audiences know about the upcoming event. Audiences can RSVP, and thereby can see who is attending the event. They can share the event themselves on their feed too when they RSVP, thus extending your reach in an organic way. Place the ‘Event’ tab on your main page on Facebook, so audiences can have easy access to upcoming events. www.digitalplatter.in

4. Be a part of groups and communities related to your event and business on Facebook: Facebook has a lot of groups and communities. Being a part of the groups and communities related to your events or business as an active member will help you build relationships with other members and managers and promote your brand and its value. Although you need to be patient because the results aren’t instant. www.digitalplatter.in

5. Live Video Stream your event on Facebook: Facebook Live is the best way to interact with your audiences in Real Time.With live streaming concept, you can create a hype between your audiences with a countdown for the main event. Also, those who couldn’t attend the event might attend it next time after watching the live stream of the event. www.digitalplatter.in

6. Twitter Tag your event with a unique catchy hashtag to create an event buzz. Tweets with one or two hashtags receive more attention. Encourage the users to use your event hashtags for tweets. TweetDeck or Hootsuite can be used to know the popularity of your event.Organize tweetups to stay in touch with the Tweeple. This might come in handy for your next event. www.digitalplatter.in

7. Instagram: Through Instagram stories you can upload clips for your events like behind the scenes happenings by enticing the audiences to attend your event. Teasers to let your audiences know what’s coming next. Post-event also you can post stories about the main event to let the unattended audiences on what have they missed on, so next time they might make sure to attend your event. You can use Instagram for promoting the ticket sale of the event. www.digitalplatter.in

8. LinkedIn: You can use your company’s profile for the promotion of the event. You can also create a group for your event. Promote your event with LinkedIn ads. It works similar to Facebook ads. Create the ads which have call to actions, and use targeting to focus on your preferred audiences. www.digitalplatter.in

9. Posting an infographic about your event and the guests and speakers who’ll be gracing the occasion on Pinterest is another strategy for the promotion of your event. Similarly, you can use Snapchat, where you can post snaps of the guest and speakers about the upcoming event and creating a buzz on that platform. With an appropriate use of all these social media for promotion of your event, your event can become a success! www.digitalplatter.in

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