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Social Media 102: How to Find the Right Social Media Tools For Success

Social Media 102: How to Find the Right Social Media Tools For Success. 1. Why Social Media?. 2. The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust

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Social Media 102: How to Find the Right Social Media Tools For Success

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  1. Social Media 102: How to Find the Right Social Media Tools For Success 1

  2. Why Social Media? 2 The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!” • Players may change but you MUST learn how to adjust • Start now or you will be behind by your competitors How do you keep up with social media trends?

  3. The Big Players – Facebook 3 • 2nd most visited website • 750,000,000 users worldwide • 57% female 47% male • Fastest growing demographic 35+ Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde

  4. Facebook Content Review 4 • 30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc. • 3.5 million events created each month • 1.5 million local businesses have Facebook fan pages Do you have a Facebook Fan Page?

  5. The Big Players – YouTube 5 • 3rd most visited website • 35 hours of video footage is uploaded to the site ever minute • Demographic is 18-54 • Millions of clips are marked as “favorite” • Millions of people subscribe to channels every day Do you have a YouTube Channel? Credits: Amodiovaleria Verde

  6. The Big Players - Twitter 6 • 9th most visited website • 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience • The average number of tweets per hour is around 1.3m Do you have a Personal and/or Business Twitter? Source: Socialnomics author Erik Qualman

  7. The Big Players - LinkedIn 7 • 13th most visited website • 101 Million Members Worldwide • 41.1% female and 58.9% male • Fastest growing demographic 35+ • 80% of companies are using LinkedIn to find employees How do use LinkedIn to benefit your company? Credits: Amodiovaleria Verde

  8. LinkedIn Facts 8 • Officially launched on May 2003 • Operates in over 200 countries • Over 52% of LinkedIn members are located outside of the US • Used by 69 of the Fortune 100 companies • More than 1 Million companies have LinkedIn Company Pages Credits: Amodiovaleria Verde

  9. Create Social Media Hub 9 • Blog should be part of your website • Drive traffic with original content • Content is critical even more now with Google+ • WordPress is one of the best blogging platforms Do you have a Blog? Does it live on your website?

  10. WordPress Fun Facts 10 • The most popular CMS in use today • Powering nearly 8.5% of all websites • 10,000+ plugins available • 100+ million total plugins downloaded • 13+ million total downloads of WordPress at a rate of approx. 2 per second *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

  11. Who is using WordPress? 11 Famous Brands Like: • Playstation • MTV • Lexus • eBay • CNN • NASA • Ford • Sony • People

  12. How do I find the right social media tools?Introducing Social Media Matcher 12

  13. Must Have Social Media Tools for Facebook 13

  14. YouTube For Fan Pages 14 • Showcase videos from your YouTube channel • All your videos will stay up to date automatically • Automatic wall posting when you add a new video to YouTube • Give fans an easy way to subscribe to your channel on YouTube Do you have your YouTube channel on Facebook?

  15. Twitter For Fan Pages 15 • Share your Twitterstream with your fans on Facebook • Gives them an easy way to follow you on Twitter • Introduce them to your Twitter account • Easy installation, free service! Do you have your Twitterstream on Facebook?

  16. LinkedIn For Fan Pages 16 • Share your LinkedIn profile with your fans on Facebook • Gives them an easy way to connect with you on LinkedIn • Introduce them to your LinkedIn profile • Easy installation, free service! Do you have your LinkedIn profile on Facebook?

  17. NetWorked Blogs 17 • Share your Blog with your fans on Facebook • New Posts are immediately published to your fan page • Gives them an easy way to subscribe to your content • Easy installation, free service! Do you have your Blog Feed on Facebook?

  18. SlideShare 18 • Share your company Media Kit, Presentations etc. with your fans on Facebook • Compatible with PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more! • Gives them an easy way to subscribe to your content • Easy installation, free service! Do you have your Presentations on Facebook?

  19. Payvment Ecommerce 19 • Sell your products right on your fan page! • Supports more than 20 currencies worldwide • Easily integrates with PayPal • Give your fans an easy way to buy, share and like your products from Facebook Do you sell your products on Facebook?

  20. Social Bug Facebook Score 20 • Get your Facebook engagement and ranking score • Check your competitors score • Monitor your score to improve your results • Go back and see if the changes you made are improving your results Do you monitor your Facebook marketing score?

  21. Like Social Media Directory 21 • Add your business to the Facebook Directory and Like Exchange • Get more visibility and likes for your pages, discover other businesses • Coming soon! User profiles, Badges, tags to create lists “recommend to friends”, “potential vendors” Think LinkedIn meets Foursquare How do you promote your business and get likes?

  22. Must Have Social Media Tools for Twitter 22

  23. TweetReach 23 • See how many people saw your Tweet and who they were • Run a free report for your hashtag, link or brand name • Find out the number of unique users who saw your Tweet Do you monitor the effectiveness of your Tweets?

  24. Tweetake 24 • Backup your entire Twitter account into a CSV. File • Save your Tweets, followers and people your following in just a few minutes • Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens How do you store your Twitter information?

  25. TweetGrader 25 • Check the power of your Twitter profile compared to millions of other users • Get an instant grade and report • Monitor your grade to see how you are improving How do you monitor your Twitter success?

  26. TweetChat 26 • A real-time online chat room for Twitter • Start sending and receiving tweets about your topic choice • Follow hashtags like #socialmedia and join in on conversation, build relationships and learn How do you jump start Twitter conversations?

  27. SendSocialMedia 27 • Auto Tweet a welcome message to your followers • Setup targeted keywords and auto follow users • Monitor multiple Twitter streams and reply easily from one inbox How do you monitor your Twitter account?

  28. JustUnfollow 28 • Easily clean up your Twitter account to remove those people who do not follow you back • Improve your ability to follow others by lowering you following to follower ratio How do clean up your Twitter account?

  29. Break Out For Learning Session 29 • Pick a partner • Learn about their business • Find two tools on Social Media Matcher that would benefit them

  30. Must Have Social Media Tools for WordPress 30

  31. S2Member 31 • Sell Memberships • Create members only content • Sell Memberships • Easily integrated with PayPal • Monetize your website Could you benefit from a Membership site?

  32. Like Button for WordPress 32 • Add a like button to every post on your blog • Grow your social following easily by allowing your fans to promote your content How do you get fans to promote your content?

  33. Topsy Retweet Button 33 • Easily add a retweet button to your blog • Let your fans easily post your content to their entire network • Grow your social network fast Could you benefit from more Twitter followers?

  34. Discus Comment System 34 • Comments are indexed by search engines (SEO friendly) • Connected with a large discussion community • Increased exposure and readership Could you benefit from a better comment system?

  35. Website Grader 35 • Grade your entire website for SEO, social media and more! • Check on your score and see monitor your results • Comprehensive detailed analysis How do you measure your website marketing?

  36. Access To Social Media Toolkits 36 Available only inside Web Media University • Search our toolkit directory by your industry, business need, solution etc. • Find the right set of tools to save precious time and money How much time could you save with a toolkit?

  37. Continuing Education 37 Introducing WebMediaUniversity.com • Social Media Toolkits Directory • Social Media Case Studies Library • Social Media Book Reviews • Social Media 40 Chapter Book • 8 Modules of Social Media Video Training • Social Media National Events Calendar • Access to all my recorded Webinars • Ability to get Social Media Certification

  38. Special Limited Offer Today Only 38 • 3 Months WMU FREE (non-certification) • 1 Hour FREE One-on-One Marketing Consultation • 3-5 page Social Media Analysis Report Total Value = *$500 FREE *Be sure to signup for this offer before you leave! *4 month minimum membership required

  39. Takeaways 39 • What social media tools can help your business? • How much time can you save with these tools? • How do you plan on staying educated on social media?

  40. Questions and Answers 40 What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University http://www.WebMediaUniversity.com Phone: 513-204-9324 michelle@webmediauniversity.com

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