How to Choose the Social Media Channel that is Right for Your Brand

1. TOP DIGITAL MARKETING AGENCY IN SYDNEY How to Select the Right Social Media Platform for Your Brand

2. Social Conundrum With so much pressure on businesses to join the social media spectrum, businesses have put forth a very bipolar response to this need. Some businesses refuse to participate, while others take the “be everywhere” approach. Like anything else in business, a little analysis is needed before you begin your social media journey. It is important to have clear goals –and from there everything else is business as usual. Keep reading to learn more about which metrics will help you decide the top 3 social media platforms you should use for your unique business.

3. 1. Goals You won't know you're reaching your potential if you don't have a clear set of goals, backed by cold hard business requirements. DigitalSearchGroup.com.ausuggests businesses paint a picture of your current situation; look at existing traffic to your online or offline campaigns, conversions, peak times for either, and where your traffic is coming from. (That's usually your first clue as to which social media platform to choose for your business). After that, paint a new picture – one of what success looks like.

4. 2. Demographics by the Numbers It isn't complicated to discover where your demographic likes to hang out online. Social media use varies by age group, gender, profession, where they live, and a lot more so this will take some research. Sprout Social has conducted a study which claims the following; FACEBOOK

6. Linked

7. Twitter

8. B2B And back in 2014, Tribilio conducted a study which claimed that 87% of B2B marketer respondents got their traffic from these top three B2B social media channels:

9. B2C Lastly, Salesforce reported that the top 3 social media channels for B2C marketing are as follows:

10. 3. Budget While internet marketing is much cheaper than other forms of marketing, it doesn't come free –and how much you put into it exponentially affects what you pull out of it. The Duke School of Business did a survey to figure out how much the average marketing department puts aside for social media: 13% --And that number is expected to increase to 21% by the year 2019. Bufferapp's own reporting finds that marketing with social media has a cost formula that looks a little something like this:

11. 4. Break it Down After you consider these demographics and budget, break down your most active social media profiles, which generates the most site traffic via backlink analysis in Sydney - Digital Search Group, measure social growth in terms of both engagements and followers, which media format gets the most love from your audience (blogs, videos, imagery and/or infographics), and then take a look at similar metrics for your competitors. 5. Key Metrics The key metrics to apply throughout your assessment include: Activity Acquisition Reach Engagement Conversion Conclusion Once you are able to view a complete picture of social media usage after a demographic deep-dive, you'll be better armed to create the most effect with the smallest amount of movement (and only 3 key social networks).

12. Conclusion Once you are able to view a complete picture of social media usage after a demographic deep-dive, you'll be better armed to create the most effect with the smallest amount of movement (and only 3 key social networks).

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